Promotional strategy of ACI PURE salt
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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| Materialtyp: | Internship report |
| Språk: | English |
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BRAC University
2014
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| Länkar: | http://hdl.handle.net/10361/3377 |
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10361-33772019-09-30T03:35:15Z Promotional strategy of ACI PURE salt Rahman, Soad Ullah, G. M. Shafayet BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 41). ACI Consumer Brands was initiated in 1995 with two major brands of the company – ACI Aerosol and Savlon. These are two of most prestigious products which are enjoying the leadership position in the market. The division started to take new businesses through off shore trading as well as local manufacturing. In this process ACI Consumer Brands launched many new products and also bonded with Joint Venture business relationships with „Dabur India‟ and „Tetley UK‟ and attained international alliances with world renowned companies. A sound mind goes with a sound body-ACI believes in this age old proverb and young generation needs to grow up with healthy physique and sound mind who will lead the nation in future. With this belief, ACI has entered in to the commodity food business with “ACI Pure” Brand. The aim is to provide purest of the food products to Bangladeshi consumers at affordable price for which ACI has invested in very large scale in state of the art manufacturing facilities for daily kitchen essentials like vacuum evaporated edible Salt, Spices and Flour. The products are delighting the consumers by providing 100% dirt free, pure and natural food ingredients which can compete against any international products. Corporate vision, mission, values, goals and objectives of ACI Limited have been discussed in internship report. Moreover, all the products and services that ACI ltd offers to the customers have been descried. A brief overview and description of the work process have been included with a chart. A concise description about the department is also given in the company profile chapter. In job profile chapter, there have discussion about the nature of the job and the specific responsibilities that had to do throughout the internship period in ACI Limited. Furthermore, Consumer analysis has been made for promotional strategies to figure out some of the finding regarding the performance of ACI pure salt. Meanwhile suggestions and recommendations were included in order to eradicate the weaknesses of their department. Finally, the report is ended up through including references and sources that have been used to prepare this report. Soad Rahman B. Business Administration 2014-06-30T05:48:23Z 2014-06-30T05:48:23Z 2014 2014-06-19 Internship report ID 09204077 http://hdl.handle.net/10361/3377 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 47 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Rahman, Soad Promotional strategy of ACI PURE salt |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Ullah, G. M. Shafayet |
| author_facet |
Ullah, G. M. Shafayet Rahman, Soad |
| format |
Internship report |
| author |
Rahman, Soad |
| author_sort |
Rahman, Soad |
| title |
Promotional strategy of ACI PURE salt |
| title_short |
Promotional strategy of ACI PURE salt |
| title_full |
Promotional strategy of ACI PURE salt |
| title_fullStr |
Promotional strategy of ACI PURE salt |
| title_full_unstemmed |
Promotional strategy of ACI PURE salt |
| title_sort |
promotional strategy of aci pure salt |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3377 |
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AT rahmansoad promotionalstrategyofacipuresalt |
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1814308507967553536 |