How to create a self-sustaining business model for promoting NESCAFE
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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| Formatua: | Internship report |
| Hizkuntza: | English |
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BRAC University
2014
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| Sarrera elektronikoa: | http://hdl.handle.net/10361/3375 |
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10361-33752019-09-30T03:35:07Z How to create a self-sustaining business model for promoting NESCAFE Mithil, Md. Rafiqul Islam Hossain, Saif BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 62). Nestlé is world‟s largest health, nutrition and wellness company with a mission of “Good Food, Good Life” which actually drives the company to provide consumers with the best tasting and most nutritious food choices in a wide range of food and beverage categories and eating occasions. Although globally it is twice in size of its near-est FMCG (fast moving consumer goods) competitors, in Bangladesh its journey is compara-tively new. Nestlé Bangladesh Limited, a wholly owned subsidiary of Nestlé S.A., started its commercial production in 1994 .Today Nestlé Bangladesh Limited is strongly positioned to grow through its policy of constant innovation and renovation, concentrating on its core competencies and commitment to high quality, with the aim of providing the best quality food to the people of Bangladesh. The report is based on a working project and the aim of the report is to figure out how to de-velop a sustainable self-sustaining business model to promote Nescafé and the perception of people about street selling of Nescafé .This report is designed in six major chapters. Initially the opening words about the report were described in the first segment titled “Introduction”. The next segment “Company Profile” contains the history of Nestlé, Product/service offerings, Operational network organogram, Nestlé Bangladesh Ltd. and Visions & mission for the future. Next chapter is about my job and major responsibilities; where i have tried to describe my job and some of its drawbacks. Then comes the project that i was assigned in. In the following part of this I have discussed about the project “Amra Korbo Joy” in details like how to develop a project, its financials and possible future etc. The last & final part contains the concluding part. Before drawing any conclusion based on this report it may be noted that there might be lack in data, but still it may be useful for designing any further study. Md. Rafiqul Islam Mithil B. Business Administration 2014-06-29T10:24:49Z 2014-06-29T10:24:49Z 2014 2014-06-10 Internship report ID 10104143 http://hdl.handle.net/10361/3375 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 66 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Mithil, Md. Rafiqul Islam How to create a self-sustaining business model for promoting NESCAFE |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Hossain, Saif |
| author_facet |
Hossain, Saif Mithil, Md. Rafiqul Islam |
| format |
Internship report |
| author |
Mithil, Md. Rafiqul Islam |
| author_sort |
Mithil, Md. Rafiqul Islam |
| title |
How to create a self-sustaining business model for promoting NESCAFE |
| title_short |
How to create a self-sustaining business model for promoting NESCAFE |
| title_full |
How to create a self-sustaining business model for promoting NESCAFE |
| title_fullStr |
How to create a self-sustaining business model for promoting NESCAFE |
| title_full_unstemmed |
How to create a self-sustaining business model for promoting NESCAFE |
| title_sort |
how to create a self-sustaining business model for promoting nescafe |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3375 |
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AT mithilmdrafiqulislam howtocreateaselfsustainingbusinessmodelforpromotingnescafe |
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