Comparative analysis of telemarketing concept in the different industries of Bangladesh: focusing on telecom & banking industry
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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BRAC University
2014
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10361-33592019-09-30T03:32:34Z Comparative analysis of telemarketing concept in the different industries of Bangladesh: focusing on telecom & banking industry Rahman, Lusana Islam, Md. Tamzidul BRAC Business School, BRAC University Business administration Telemarketing This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 54). The main objective of this study is to explore the emerging practice of Telemarketing in the different industries of Bangladesh. As this is the first comprehensive study of telemarketing concept from the light of different industries in Bangladesh it is mainly exploratory in nature. Throughout this study it has been tried to understand how telemarketing is used in the different industries of Bangladesh especially in the telecommunication industry and banking industry, what is the procedure of conducting these operations and what is the customer responsiveness regarding telemarketing activities towards them. In investigating these questions, a mixed analysis has been conducted. In total 5 organizations have been surveyed and some of the top officials of those organizations have been interviewed. The results of the study show that Telemarketing has been mostly used by the Telecom industry and Banking industry mostly. Mostly they use telemarketing for giving information and providing customer feedback to the curious customers (inbound telemarketing) and giving call to persuade them to buy their product or services. Banking industry offers Loan, credit card, mortgage loan, product offerings through this and telecom industry offers several packages and VAS to the prospective customers. No matter what industry it is telemarketing has been used to provide complete customer care and increasing sales. Employees’ performance depends upon achieving their prospective sales target. Customer perspective survey both from institutional and general customer point of view indicates that although they are quite familiar with the term but they have few understandings regarding its uses. They believe that telemarketing can increases customer loyalty and brand value if it is used effectively and properly. The study concludes that Telemarketing is preferred due to cost effectiveness, easiness and good possibility to target. However, it has disadvantages of negative responses, not answering call, not finding the right people and complexity. Lusana Rahman B. Business Administration 2014-06-26T05:58:02Z 2014-06-26T05:58:02Z 2014 2014-06 Internship report ID 10104120 http://hdl.handle.net/10361/3359 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 83 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Telemarketing |
| spellingShingle |
Business administration Telemarketing Rahman, Lusana Comparative analysis of telemarketing concept in the different industries of Bangladesh: focusing on telecom & banking industry |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Islam, Md. Tamzidul |
| author_facet |
Islam, Md. Tamzidul Rahman, Lusana |
| format |
Internship report |
| author |
Rahman, Lusana |
| author_sort |
Rahman, Lusana |
| title |
Comparative analysis of telemarketing concept in the different industries of Bangladesh: focusing on telecom & banking industry |
| title_short |
Comparative analysis of telemarketing concept in the different industries of Bangladesh: focusing on telecom & banking industry |
| title_full |
Comparative analysis of telemarketing concept in the different industries of Bangladesh: focusing on telecom & banking industry |
| title_fullStr |
Comparative analysis of telemarketing concept in the different industries of Bangladesh: focusing on telecom & banking industry |
| title_full_unstemmed |
Comparative analysis of telemarketing concept in the different industries of Bangladesh: focusing on telecom & banking industry |
| title_sort |
comparative analysis of telemarketing concept in the different industries of bangladesh: focusing on telecom & banking industry |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3359 |
| work_keys_str_mv |
AT rahmanlusana comparativeanalysisoftelemarketingconceptinthedifferentindustriesofbangladeshfocusingontelecombankingindustry |
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