Female consumer beauty product perception about Unilever Bangladesh Ltd.
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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BRAC University
2014
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| オンライン･アクセス: | http://hdl.handle.net/10361/3347 |
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10361-33472019-09-30T03:32:32Z Female consumer beauty product perception about Unilever Bangladesh Ltd. Mahia, Fahmina Rahman Ahmed, Md.Tanvir BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 33). The perception of beauty differs from person to person especially to the females. Beauty conscious women always crave for attraction of others. When they go anywhere people praise their beauty, comes to talk to her and make her glamorous. The beauty brands all over the world are trying to pull female consumers towards their brands so that they can sustain longer. Female consumer seek beauty brand rendering their skin or hair type, quality consciousness and attractive price.Unilever Bangladesh Ltd has also introduced ranges of beauty products to the females of Bangladesh. Unilever Bangladesh Ltd has introduced special skin and hair care beauty product brand for females- Lux, Ponds, Dove, Sunsilk, Clear, Fair & Lovely, Vaseline and Rexona. Each of the brands speaks out special female beauty. UBL is conducting continuous design and research on their beauty brands to make those brands acceptable to the females for their beauty consciousness. This effort has earned the trust of female consumer to try and use the brands of UBL. The attraction of the consumers to beauty products leads Unilever to innovate a number of brands that can ensure them a happy and beautiful life. The consumers also want to tie up with the organization who gives them the opportunity to speak for them. Unilever earned the trust of thousands of females who want to make them beautiful everyday. Fahmina Rahman Mahia B. Business Administration 2014-06-25T05:21:01Z 2014-06-25T05:21:01Z 2014 2014-06-21 Internship report ID 10304028 http://hdl.handle.net/10361/3347 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 34 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Mahia, Fahmina Rahman Female consumer beauty product perception about Unilever Bangladesh Ltd. |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Ahmed, Md.Tanvir |
| author_facet |
Ahmed, Md.Tanvir Mahia, Fahmina Rahman |
| format |
Internship report |
| author |
Mahia, Fahmina Rahman |
| author_sort |
Mahia, Fahmina Rahman |
| title |
Female consumer beauty product perception about Unilever Bangladesh Ltd. |
| title_short |
Female consumer beauty product perception about Unilever Bangladesh Ltd. |
| title_full |
Female consumer beauty product perception about Unilever Bangladesh Ltd. |
| title_fullStr |
Female consumer beauty product perception about Unilever Bangladesh Ltd. |
| title_full_unstemmed |
Female consumer beauty product perception about Unilever Bangladesh Ltd. |
| title_sort |
female consumer beauty product perception about unilever bangladesh ltd. |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3347 |
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AT mahiafahminarahman femaleconsumerbeautyproductperceptionaboutunileverbangladeshltd |
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