Marketing challenges of garment products in the global market: a study on Mohammadi Group Ltd
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2014.
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| Idioma: | English |
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BRAC University
2014
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| Acceso en liña: | http://hdl.handle.net/10361/3342 |
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10361-3342 |
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10361-33422019-09-30T03:49:07Z Marketing challenges of garment products in the global market: a study on Mohammadi Group Ltd Chakravarty, Debashis Datta, Showvonick BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 42). Mohammadi Group is one of the leading garments manufacturers in Bangladesh. Starting its operation in 1986 with only 52 workers. Though it is mainly a garments manufacturer, over the years it has diversified into different industries like Real Estate, Power Generation, Information Technology Services and High Tech entertainment. Mohammadi Group will ensure sufficient training and suitable work to increase productivity and skills of the employee. Now Mohammadi Group has a 157000 square feet area and production capacity is around 6,70,000, number of machines 2,500 and number of employees over 8,000. In the garments arena currently they are manufacturing woven shirts and blouses in our woven units. It is also one of the top sweaters manufacturers in Bangladesh and customers include many world renowned brands like H&M, C&A, Zara, Esprit, Sears, Wal-Mart, Target Stores to name a few. In my report I tried to cover a short profile of Mohammadi group and major customers of Mohammadi garments. It also includes responsibilities of a trainee officer, my activity and the problems I faced and some recommendation. Through the report I have focused on the present activities of garments Industry and the significance of their role for smooth, efficient and effective marketing process of garment products overseas. The practical knowledge of work I have achieved from Mohammadi Group has provided me the base of my investigation. A lot of problems are scattered all over in the marketing process of garment products to different countries. As a trainee of internship in the Mohammadi Group I have observed the problems, which it is facing in, it’s all over marketing process. As a fresh achiever of knowledge I have tried to investigate the problems of export the garment products from its surface to the bottom and tried to find out the possible solutions. Debashis Chakravarty M. Business Administration 2014-06-23T13:09:49Z 2014-06-23T13:09:49Z 2014 2014-06-19 Internship report ID 10364064 http://hdl.handle.net/10361/3342 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 42 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Chakravarty, Debashis Marketing challenges of garment products in the global market: a study on Mohammadi Group Ltd |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2014. |
| author2 |
Datta, Showvonick |
| author_facet |
Datta, Showvonick Chakravarty, Debashis |
| format |
Internship report |
| author |
Chakravarty, Debashis |
| author_sort |
Chakravarty, Debashis |
| title |
Marketing challenges of garment products in the global market: a study on Mohammadi Group Ltd |
| title_short |
Marketing challenges of garment products in the global market: a study on Mohammadi Group Ltd |
| title_full |
Marketing challenges of garment products in the global market: a study on Mohammadi Group Ltd |
| title_fullStr |
Marketing challenges of garment products in the global market: a study on Mohammadi Group Ltd |
| title_full_unstemmed |
Marketing challenges of garment products in the global market: a study on Mohammadi Group Ltd |
| title_sort |
marketing challenges of garment products in the global market: a study on mohammadi group ltd |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3342 |
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AT chakravartydebashis marketingchallengesofgarmentproductsintheglobalmarketastudyonmohammadigroupltd |
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1814306957230604288 |