Dealer/ customer satisfaction survey-CEAT Bangladesh Ltd.
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
| প্রধান লেখক: | |
|---|---|
| অন্যান্য লেখক: | |
| বিন্যাস: | Internship report |
| ভাষা: | English |
| প্রকাশিত: |
BRAC University
2014
|
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10361/3337 |
| id |
10361-3337 |
|---|---|
| record_format |
dspace |
| spelling |
10361-33372019-09-30T03:43:52Z Dealer/ customer satisfaction survey-CEAT Bangladesh Ltd. Upoma, Raihana Azim Ahmed, Dr. Tanvir BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 55). This report provides an analysis of the satisfaction level of Dealer/ Customers and their perception about CEAT Bangladesh Ltd. to make it easy to understand the report I have discussed the entire topic under different divisions. Company background, its mission vision, objectives, value and other related issues, methodology, analysis, findings and recommendations all have been discussed in details. CEAT Bangladesh Ltd. has recently entered in to Bangladeshi market and now they are in the growth stage. Here, they are mainly focusing and targeting the truck and bus segment. At present, CEAT is operating in five regions- Dhaka, Chittagong, Sylhet, Bogra and Jessore. The main warehouse is at Chittagong and all the products are distributed from there. At first, I figured out the market situation and gathered product knowledge through fitment survey. And then I met dealers and interviewed customers to know their concept about CEAT tyres. During my three months of internship I also worked with McKinsey & Company Inc. a global management consulting firm that worked for CEAT Bangladesh Ltd. to build a strong brand value in the market. Prepared questionnaire, did phone interviews, arranged dealer meet etc. Before drawing any conclusion, it may be noted that there might be lack of data, but still it might be useful for designing any further study. Raihana Azim Upoma B. Business Administration 2014-06-23T12:39:55Z 2014-06-23T12:39:55Z 2014 2014-06-21 Internship report ID 10104058 http://hdl.handle.net/10361/3337 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 65 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Upoma, Raihana Azim Dealer/ customer satisfaction survey-CEAT Bangladesh Ltd. |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Ahmed, Dr. Tanvir |
| author_facet |
Ahmed, Dr. Tanvir Upoma, Raihana Azim |
| format |
Internship report |
| author |
Upoma, Raihana Azim |
| author_sort |
Upoma, Raihana Azim |
| title |
Dealer/ customer satisfaction survey-CEAT Bangladesh Ltd. |
| title_short |
Dealer/ customer satisfaction survey-CEAT Bangladesh Ltd. |
| title_full |
Dealer/ customer satisfaction survey-CEAT Bangladesh Ltd. |
| title_fullStr |
Dealer/ customer satisfaction survey-CEAT Bangladesh Ltd. |
| title_full_unstemmed |
Dealer/ customer satisfaction survey-CEAT Bangladesh Ltd. |
| title_sort |
dealer/ customer satisfaction survey-ceat bangladesh ltd. |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3337 |
| work_keys_str_mv |
AT upomaraihanaazim dealercustomersatisfactionsurveyceatbangladeshltd |
| _version_ |
1814307230698176512 |