Customers’ perception regarding islamic banking services of Dhaka Bank Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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10361-33332019-09-30T03:39:57Z Customers’ perception regarding islamic banking services of Dhaka Bank Limited Islam, Syed Ajmer Ahmed, Dr. Tanvir BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 21). This report is originated in result of my internship program which I have done as a requirement of BBA program. This report is completed based on my three months internship in Dhaka Bank Limited. This is an orientation report to the difference between customers’ expectations and their level of satisfaction and their way of accepting the Islamic banking services. The objective of this study is to analyze the customers’ perception regarding Islamic banking services. To prepare this report both primary and secondary sources of data have been used. Apart from this a questionnaire has been made and did a survey on 10 customers of Islamic banking services. The introductory part is actually developed for the proper execution of the entire report. The remaining part of the paper actually consist the analysis, findings and conclusion. Though Islamic banking is not a very old concept, it is experiencing a rapid growth and now competing head to head with conventional banking system. In Bangladesh it seems to have a good future prospect and the banks are trying to tap this market by offering services to the customers based on Islamic Sahriah principles. While choosing a banking service the customers are some specific factors to differentiate the services of both banking systems. Religious view, risk factor, reference groups, convenient location, educational qualification, relationship with other banks, all these factors are having impact on the decision making process of the customers. Though the religious appeal has the utmost priority to the customers, the other factors are also having important roles while choosing the services. The level of impact these factors are having on the customers’ mind also varies depending on some other factors that are discussed in the paper. Finally it can be said that all these factors are interrelated and are interacting with each other to help the customers to choose the best possible options and in most of the cases are ending up with a positive perception in the customers’ mind regarding these services. Syed Ajmer Islam B. Business Administration 2014-06-23T12:11:59Z 2014-06-23T12:11:59Z 2014 2014-05-27 Internship report ID 10104020 http://hdl.handle.net/10361/3333 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 25 pages application/pdf BRAC University |
institution |
Brac University |
collection |
Institutional Repository |
language |
English |
topic |
Business administration |
spellingShingle |
Business administration Islam, Syed Ajmer Customers’ perception regarding islamic banking services of Dhaka Bank Limited |
description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
author2 |
Ahmed, Dr. Tanvir |
author_facet |
Ahmed, Dr. Tanvir Islam, Syed Ajmer |
format |
Internship report |
author |
Islam, Syed Ajmer |
author_sort |
Islam, Syed Ajmer |
title |
Customers’ perception regarding islamic banking services of Dhaka Bank Limited |
title_short |
Customers’ perception regarding islamic banking services of Dhaka Bank Limited |
title_full |
Customers’ perception regarding islamic banking services of Dhaka Bank Limited |
title_fullStr |
Customers’ perception regarding islamic banking services of Dhaka Bank Limited |
title_full_unstemmed |
Customers’ perception regarding islamic banking services of Dhaka Bank Limited |
title_sort |
customers’ perception regarding islamic banking services of dhaka bank limited |
publisher |
BRAC University |
publishDate |
2014 |
url |
http://hdl.handle.net/10361/3333 |
work_keys_str_mv |
AT islamsyedajmer customersperceptionregardingislamicbankingservicesofdhakabanklimited |
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