Impacts and benefits of retail audit to maximize market share, product availability and visibility of MGI products in Dhaka wing

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.

Detaylı Bibliyografya
Yazar:	Munshi, Md. Rubel
Diğer Yazarlar:	Datta, Showvonick
Materyal Türü:	Internship report
Dil:	English
Baskı/Yayın Bilgisi:	BRAC University 2014
Konular:	Business administration Retail audit
Online Erişim:	http://hdl.handle.net/10361/3305

id	10361-3305
record_format	dspace
spelling	10361-33052019-09-30T03:41:05Z Impacts and benefits of retail audit to maximize market share, product availability and visibility of MGI products in Dhaka wing Munshi, Md. Rubel Datta, Showvonick BRAC Business School, BRAC University Business administration Retail audit This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 43). Meghna Group of Industries is among the largest conglomerates of Bangladesh. With footprints in more than thirty two industries, Meghna Group of Industries has some of nation’s very well-known and well reputed brands under its wings. Products of this company includes food, chemicals, edible oil, steel, feeds, packaging and many more. I was appointed in the Sales and Marketing Department of FMCG headed by Executive Director (ED) as an intern. The Sales and Marketing department plays very important role in creating dynamic sales strategies that are responsive to continuously changing conditions and managing brand equity through different activities. My internship report is on “ Impact and benefits of Retail Audit to maximize market share, product availability and visibility of MGI products in Dhaka Wing.” This report actually investigates the true impact of Retail Audit project. Here I discussed broadly about the benefits MGI is getting from this report. The company runs this project to identify and get information about the product availability of Dhaka wing. Moreover this project report also helps to manage complete database of the retailers and firm can easily use this information for various purpose. Moreover MGI also able to track down the competitors scenario of the market. The Retail Audit project procedure and data collection methodology is pre selected and they have the structure to prepare the report every month. The firm is getting fast hand information from the report and the reliability of the information is very high because the firm is using internal manpower and sales personnel to collect and prepare the report. Md. Rubel Munshi B. Business Administration 2014-06-19T09:04:32Z 2014-06-19T09:04:32Z 2014 2014-06-19 Internship report ID 10104134 http://hdl.handle.net/10361/3305 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 49 pages application/pdf BRAC University
institution	Brac University
collection	Institutional Repository
language	English
topic	Business administration Retail audit
spellingShingle	Business administration Retail audit Munshi, Md. Rubel Impacts and benefits of retail audit to maximize market share, product availability and visibility of MGI products in Dhaka wing
description	This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
author2	Datta, Showvonick
author_facet	Datta, Showvonick Munshi, Md. Rubel
format	Internship report
author	Munshi, Md. Rubel
author_sort	Munshi, Md. Rubel
title	Impacts and benefits of retail audit to maximize market share, product availability and visibility of MGI products in Dhaka wing
title_short	Impacts and benefits of retail audit to maximize market share, product availability and visibility of MGI products in Dhaka wing
title_full	Impacts and benefits of retail audit to maximize market share, product availability and visibility of MGI products in Dhaka wing
title_fullStr	Impacts and benefits of retail audit to maximize market share, product availability and visibility of MGI products in Dhaka wing
title_full_unstemmed	Impacts and benefits of retail audit to maximize market share, product availability and visibility of MGI products in Dhaka wing
title_sort	impacts and benefits of retail audit to maximize market share, product availability and visibility of mgi products in dhaka wing
publisher	BRAC University
publishDate	2014
url	http://hdl.handle.net/10361/3305
work_keys_str_mv	AT munshimdrubel impactsandbenefitsofretailaudittomaximizemarketshareproductavailabilityandvisibilityofmgiproductsindhakawing
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Impacts and benefits of retail audit to maximize market share, product availability and visibility of MGI products in Dhaka wing

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