The Evolution & art of Advertising
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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| Định dạng: | Internship report |
| Ngôn ngữ: | English |
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BRAC University
2014
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/3278 |
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10361-32782019-09-30T03:39:44Z The Evolution & art of Advertising Ogilvy & Mather, Bangladesh Sayema, Ayesha Tasnim Afrin, Tasneema BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. The brand promotional strategies and advertising techniques have evolved drastically, in the intervening years. The changes were mostly to cope up with the changes in consumer’s perspectives and how they perceive thing, and to stand out front from the clutter of today’s advertising campaigns. The generic tools and methodologies of marketers and creative agencies have shifted to a more innovative, effective and interactive pathway. However, in a country like Bangladesh,such changes do not appear frequently. Advertising techniques has not yet moved away from its usual square. The reason is that in most of the cases, clients highly discourage anything completely new due to the rrelated risk factors. TVCs, RDCs, Billboards, press communications are still carried away in a evry significant way. Thus, the country is yet to experience a leap in advertising that would change the conventional definition f advertising in Bangladesh. By eradicating client-agency gap, Bangladesh has very recently experienced few innovative advertising techniques. And Ogilvy & Mather, Bangladesh has successfully been a part of that change. The following report examines few of the cases from Ogilvy & Mather, Bangladesh and Global Ogilvy& Mather as well. The report also indicates the upcoming shift of the industry towards a more dynamic and pioneering change. Ayesha Tasnim Sayema B. Business Administration 2014-06-16T06:01:12Z 2014-06-16T06:01:12Z 2014 2014-01-15 Internship report ID 09204126 http://hdl.handle.net/10361/3278 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 48 pages application/pdf BRAC University |
| institution |
Brac University |
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Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Sayema, Ayesha Tasnim The Evolution & art of Advertising |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Afrin, Tasneema |
| author_facet |
Afrin, Tasneema Sayema, Ayesha Tasnim |
| format |
Internship report |
| author |
Sayema, Ayesha Tasnim |
| author_sort |
Sayema, Ayesha Tasnim |
| title |
The Evolution & art of Advertising |
| title_short |
The Evolution & art of Advertising |
| title_full |
The Evolution & art of Advertising |
| title_fullStr |
The Evolution & art of Advertising |
| title_full_unstemmed |
The Evolution & art of Advertising |
| title_sort |
evolution & art of advertising |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3278 |
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AT sayemaayeshatasnim theevolutionartofadvertising AT sayemaayeshatasnim ogilvymatherbangladesh AT sayemaayeshatasnim evolutionartofadvertising |
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