Overcoming communication barrier through corporate social responsibility of British American Tobacco Bangladesh

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.

Podrobná bibliografie
Hlavní autor:	Tabassum, Redhowana
Další autoři:	Haque, Shamim Ehsanul
Médium:	Internship report
Jazyk:	English
Vydáno:	BRAC University 2014
Témata:	Business administration
On-line přístup:	http://hdl.handle.net/10361/3272

id	10361-3272
record_format	dspace
spelling	10361-32722019-09-30T03:39:33Z Overcoming communication barrier through corporate social responsibility of British American Tobacco Bangladesh Tabassum, Redhowana Haque, Shamim Ehsanul BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 102). This report is conducted with three principle aims. First one is to know Regulatory barrier given by government over Tobacco Industry. Second one is communication barriers faced by British American Tobacco Bangladesh because of this regulatory restriction and third one is how CSR activities of British American Tobacco Bangladesh help in overcoming the communication barrier. Basically in order to complete my Internship program for my graduation, I had a wonderful experience working for a period of three months in the British American Tobacco Bangladesh. First part of this report is based on the introduction which includes topics like origin, objective, background, methodology, limitation of the study. Basically it defines the way and background of the study to prepare the report. The next part of the report highlights a brief about British American Tobacco Bangladesh and its history, its products, shareholders, distribution network. In the main part of the report, I explain the Tobacco Law that has restricted tobacco industry to go for any sort of promotion, advertisement or mass communication. Next, I explain the consequence of these laws. Later on I have explained the current CSR activities done by BAT Bangladesh. Finally I have tried to explain the benefits BATB is getting from their CSR initiatives. Succeeding, I have also tried to figure out how CSR activities of BATB help in reduce the communication barrier and acts as an alternative medium of mass communication. I have also tried to explain costs and benefits of the CSR initiatives depending on the perspective of different stakeholders of BATB. At the end of the report, some recommendations are given which could be helpful for the proper understanding of the report. In a brief, this report contains all the essential and possible information related to the CSR activities of British American Tobacco Bangladesh and how communication barrier can be reduced and the expected benefits can be reaped from these activities by British American Tobacco Bangladesh. Redhowana Tabassum B. Business Administration 2014-06-15T04:32:55Z 2014-06-15T04:32:55Z 2014 2014 Internship report ID 09104032 http://hdl.handle.net/10361/3272 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 106 pages application/pdf BRAC University
institution	Brac University
collection	Institutional Repository
language	English
topic	Business administration
spellingShingle	Business administration Tabassum, Redhowana Overcoming communication barrier through corporate social responsibility of British American Tobacco Bangladesh
description	This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
author2	Haque, Shamim Ehsanul
author_facet	Haque, Shamim Ehsanul Tabassum, Redhowana
format	Internship report
author	Tabassum, Redhowana
author_sort	Tabassum, Redhowana
title	Overcoming communication barrier through corporate social responsibility of British American Tobacco Bangladesh
title_short	Overcoming communication barrier through corporate social responsibility of British American Tobacco Bangladesh
title_full	Overcoming communication barrier through corporate social responsibility of British American Tobacco Bangladesh
title_fullStr	Overcoming communication barrier through corporate social responsibility of British American Tobacco Bangladesh
title_full_unstemmed	Overcoming communication barrier through corporate social responsibility of British American Tobacco Bangladesh
title_sort	overcoming communication barrier through corporate social responsibility of british american tobacco bangladesh
publisher	BRAC University
publishDate	2014
url	http://hdl.handle.net/10361/3272
work_keys_str_mv	AT tabassumredhowana overcomingcommunicationbarrierthroughcorporatesocialresponsibilityofbritishamericantobaccobangladesh
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Overcoming communication barrier through corporate social responsibility of British American Tobacco Bangladesh

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