Marketing plan & promotional activities of prescribed drug makers: a case study of CERVARIXTM (Vaccine of Cervical Cancer) of GlaxoSmithKline Bangladesh Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2012.
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| Aineistotyyppi: | Internship report |
| Kieli: | English |
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BRAC University
2014
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| Linkit: | http://hdl.handle.net/10361/3243 |
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10361-3243 |
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10361-32432019-09-30T03:50:49Z Marketing plan & promotional activities of prescribed drug makers: a case study of CERVARIXTM (Vaccine of Cervical Cancer) of GlaxoSmithKline Bangladesh Limited Mamun, Md. Al Haq, Mahmudul BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2012. Cataloged from PDF version of Internship report. Includes bibliographical references (page 42). GlaxoSmithKline is the world leading research-based pharmaceutical company with a powerful combination of skills and resources to provide a platform for delivering strong growth in today’s rapidly changing health care environment. Recently there has been much excitement over the development of vaccinations against cervical cancer. For the first time, medical science has discovered how to protect women against the viral infections that cause cervical cancer. Now GlaxoSmithKline is lunching one of their greatest innovations- CervarixTM , the first ever cancer vaccine in Bangladesh. Cervical cancer can strike women early, often in their mid-thirties, when they are in the prime of their lives. They may be raising children, caring for their family, and contributing to the social and economic life of their community. Their death is both personal tragedy, and a loss to their family and their community. So, all ages of women including the young females (10 years and above) should be take CervarixTM in order to fight this deadly disease. In order to launching this vaccine in the market I have made a marketing plan for CervarixTM . I have also focused on the promotional activities where creating awareness among the people get priority. Various media vehicle will use for this promotional activities such as TV, newspaper, and FM radio. I have concluded with some recommendations, which I think, will be helpful for GSK to understand their lacking and how they can reach the target group. Md. Al Mamun M. Business Administration 2014-05-22T09:26:11Z 2014-05-22T09:26:11Z 2012 2012-09-23 Internship report ID 10164010 http://hdl.handle.net/10361/3243 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 42 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Mamun, Md. Al Marketing plan & promotional activities of prescribed drug makers: a case study of CERVARIXTM (Vaccine of Cervical Cancer) of GlaxoSmithKline Bangladesh Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2012. |
| author2 |
Haq, Mahmudul |
| author_facet |
Haq, Mahmudul Mamun, Md. Al |
| format |
Internship report |
| author |
Mamun, Md. Al |
| author_sort |
Mamun, Md. Al |
| title |
Marketing plan & promotional activities of prescribed drug makers: a case study of CERVARIXTM (Vaccine of Cervical Cancer) of GlaxoSmithKline Bangladesh Limited |
| title_short |
Marketing plan & promotional activities of prescribed drug makers: a case study of CERVARIXTM (Vaccine of Cervical Cancer) of GlaxoSmithKline Bangladesh Limited |
| title_full |
Marketing plan & promotional activities of prescribed drug makers: a case study of CERVARIXTM (Vaccine of Cervical Cancer) of GlaxoSmithKline Bangladesh Limited |
| title_fullStr |
Marketing plan & promotional activities of prescribed drug makers: a case study of CERVARIXTM (Vaccine of Cervical Cancer) of GlaxoSmithKline Bangladesh Limited |
| title_full_unstemmed |
Marketing plan & promotional activities of prescribed drug makers: a case study of CERVARIXTM (Vaccine of Cervical Cancer) of GlaxoSmithKline Bangladesh Limited |
| title_sort |
marketing plan & promotional activities of prescribed drug makers: a case study of cervarixtm (vaccine of cervical cancer) of glaxosmithkline bangladesh limited |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3243 |
| work_keys_str_mv |
AT mamunmdal marketingplanpromotionalactivitiesofprescribeddrugmakersacasestudyofcervarixtmvaccineofcervicalcancerofglaxosmithklinebangladeshlimited |
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