Measuring the effectiveness of Integrated Marketing Communication (IMC) on real estate business : a study on Concord Real Estate Ltd.

This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2013.

Bibliographic Details
Main Author: Alam, Md. Mahbub
Other Authors: Faruqui, Mahtab
Format: Internship report
Language:English
Published: BRAC University 2014
Subjects:
Online Access:http://hdl.handle.net/10361/3241