Professional marketing aspects of Unilever Bangladesh Limited : Gulshan branch
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.
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BRAC University
2014
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| Rochtain ar líne: | http://hdl.handle.net/10361/3176 |
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10361-31762019-09-30T03:38:57Z Professional marketing aspects of Unilever Bangladesh Limited : Gulshan branch Choudhury, Ruhama Tasnim Razzak, Mohammad Rezaur BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013. Cataloged from PDF version of Internship report. Includes bibliographical references (page 27). As known to all, Unilever Bangladesh Limited is one of the leading multinational business firms in the world of FMCG industry. Over the last four decades Unilever Bangladesh Limited (UBL) has been relentlessly bringing new, innovative and world-class products to make the lives of Bangladeshis easier. Over 90% of the country’s households use one or more of UBL products. Unilever currently offers nineteen variety brands in spread across four different categories- Food and Drink, Home care, Personal Care, Water Purifier. Making these brands popular amongst the people of Bangladesh is the core objective of the “Activation department” (a small yet proactive segment of the Brand Building department of Unilever Bangladesh Limited). Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analysis. Professional Marketing is an activation campaign that began from January this year and is planned to be continued till the very end of the year. The core need of this activation campaign came from the fact that doctors and dermatologists are considered a strong source of generating word of mouth; so it is always important to get their recommendations when it comes to product quality and credibility for the mass consumers. Building good and happening relationship with is community is vital especially for the range of category of products where safety is a big concern. Hence, brand managers of Unilever Bangladesh Limited (UBL) believe that it is important for these professionals to endorse their brands based on the safety ground. Led by this thought, and backed by the activation team of UBL, the activation campaign began. In addition, I have also carried out a small-scale causal research to find out whether Activation campaigns actually create a boost in sales and market share and hence fulfill the objectives based on which the campaigns are implemented. I have made use of documents provided by my internship supervisor on site and the brand manager of Knorr (secondary data) to complete my analysis. Ruhama Tasnim Choudhury B. Business Administration 2014-04-10T04:16:29Z 2014-04-10T04:16:29Z 2013 2013-08-31 Internship report ID 09204007 http://hdl.handle.net/10361/3176 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 33 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Choudhury, Ruhama Tasnim Professional marketing aspects of Unilever Bangladesh Limited : Gulshan branch |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013. |
| author2 |
Razzak, Mohammad Rezaur |
| author_facet |
Razzak, Mohammad Rezaur Choudhury, Ruhama Tasnim |
| format |
Internship report |
| author |
Choudhury, Ruhama Tasnim |
| author_sort |
Choudhury, Ruhama Tasnim |
| title |
Professional marketing aspects of Unilever Bangladesh Limited : Gulshan branch |
| title_short |
Professional marketing aspects of Unilever Bangladesh Limited : Gulshan branch |
| title_full |
Professional marketing aspects of Unilever Bangladesh Limited : Gulshan branch |
| title_fullStr |
Professional marketing aspects of Unilever Bangladesh Limited : Gulshan branch |
| title_full_unstemmed |
Professional marketing aspects of Unilever Bangladesh Limited : Gulshan branch |
| title_sort |
professional marketing aspects of unilever bangladesh limited : gulshan branch |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3176 |
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AT choudhuryruhamatasnim professionalmarketingaspectsofunileverbangladeshlimitedgulshanbranch |
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1814308280740085760 |