OK banking activation & territory level execution
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Internship report |
| Jezik: | English |
| Izdano: |
BRAC University
2014
|
| Teme: | |
| Online pristup: | http://hdl.handle.net/10361/3170 |
| id |
10361-3170 |
|---|---|
| record_format |
dspace |
| spelling |
10361-31702019-09-30T03:39:36Z OK banking activation & territory level execution Pavel, Mahfuz Hassan Mahbub, Tareq BRAC Business School, BRAC University Business administration Mobile banking This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 38). Importance of banking system in a country is increasing day by day. It is quite impossible for any country to develop in industrial and commercial sector without sound banking system in modern economic era. Mobile Banking is one of the significant functions of the bank. It plays a vital role in overall economy of the country. This report mainly focuses on OK Banking, a newly lunched mobile financing service of One Bank Ltd. Through the report I have tried to show the activation process of OK Banking which is executed by Interspeed Marketing Solutions Ltd. and the work of a territory officer to make the plan successful. The report is containing a brief process of OK Banking activation plan of first three months in terms of their branding, operation, product designing and market execution plan. The whole process was maintained by Interspeed Marketing Solutions Ltd. So, as a third party their effort and contribution also focused on this report. Additionally, this report includes the responsibilities of territory officers in the activation period. The whole process is executed by the territory officers which is portrayed in this report by a three months long time line. During this time territory officer send field information through the chain of command to the strategy makers. The information includes competitor‟s offers to the customers and agents, new product and its promotional activities, agent conference etc. territory offices have to regularly monitor within their territory to update this information frequently. They deliver the product to the agents and ensure sales growth. The report also shows a SWOT analysis to give a clear view of OK Banking market position and the competition within this industry. though bkash have largest share of this market , OK Banking going to introduce seven more features to have a competitive advantage. The threats of new entrants is there but brand reliability and good service can ensure the future of OK Banking. Mahfuz Hassan Pavel B. Business Administration 2014-04-08T03:55:37Z 2014-04-08T03:55:37Z 2014 2014-03-31 Internship report ID 09304085 http://hdl.handle.net/10361/3170 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 45 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Mobile banking |
| spellingShingle |
Business administration Mobile banking Pavel, Mahfuz Hassan OK banking activation & territory level execution |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Mahbub, Tareq |
| author_facet |
Mahbub, Tareq Pavel, Mahfuz Hassan |
| format |
Internship report |
| author |
Pavel, Mahfuz Hassan |
| author_sort |
Pavel, Mahfuz Hassan |
| title |
OK banking activation & territory level execution |
| title_short |
OK banking activation & territory level execution |
| title_full |
OK banking activation & territory level execution |
| title_fullStr |
OK banking activation & territory level execution |
| title_full_unstemmed |
OK banking activation & territory level execution |
| title_sort |
ok banking activation & territory level execution |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3170 |
| work_keys_str_mv |
AT pavelmahfuzhassan okbankingactivationterritorylevelexecution |
| _version_ |
1814306955718557696 |