Deposit product survey and brand elements of Delta Brac Housing Finance Corporation Ltd.
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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| フォーマット: | Internship report |
| 言語: | English |
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BRAC University
2014
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| オンライン･アクセス: | http://hdl.handle.net/10361/3140 |
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10361-31402019-09-30T03:37:17Z Deposit product survey and brand elements of Delta Brac Housing Finance Corporation Ltd. Rahman, Md. Mahbub-Ur Khan, Tahsan BRAC Business School, BRAC University Business administration Brand marketing Delta brac housing This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 33). If we think of home loan and home deposit, the name comes to our mind is Delta-BRAC Housing Finance Corporation Ltd. (DBH) , which is the pioneer, largest Housing Finance institution in the private sector in our country. DBH has a great safety reputation by achieving continuous seven times “AAA” rating for seven consecutive years. During my internship project for DBH, I investigated opportunities where branding could be effectively used. If a brand strategically fit the company’s business objectives, it is recommended to integrate and commercialize it. The tasks I investigated were at various stages of brand development. This report describes new and evolving deposit products offering that can enhance the performance of existing operations of DBH and different brand elements of DBH. This report begins with giving the readers an insight on the history of DBH, where we will find a short history of DBH along with mission, vision etc. Later on I described about the products offered by DBH along with its competitors and market standing. After that I have talked a bit about, departmental over view- especially Brand Marketing department and its activities and responsibilities. Later part of the report shows the main part means the brand elements and deposit product survey of DBH. Finally I talked a bit about my leanings and findings from DBH. Md. Mahbub-Ur-Rahman B. Business Administration 2014-04-03T10:12:30Z 2014-04-03T10:12:30Z 2014 2014-01-26 Internship report ID 09304121 http://hdl.handle.net/10361/3140 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 33 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Brand marketing Delta brac housing |
| spellingShingle |
Business administration Brand marketing Delta brac housing Rahman, Md. Mahbub-Ur Deposit product survey and brand elements of Delta Brac Housing Finance Corporation Ltd. |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Khan, Tahsan |
| author_facet |
Khan, Tahsan Rahman, Md. Mahbub-Ur |
| format |
Internship report |
| author |
Rahman, Md. Mahbub-Ur |
| author_sort |
Rahman, Md. Mahbub-Ur |
| title |
Deposit product survey and brand elements of Delta Brac Housing Finance Corporation Ltd. |
| title_short |
Deposit product survey and brand elements of Delta Brac Housing Finance Corporation Ltd. |
| title_full |
Deposit product survey and brand elements of Delta Brac Housing Finance Corporation Ltd. |
| title_fullStr |
Deposit product survey and brand elements of Delta Brac Housing Finance Corporation Ltd. |
| title_full_unstemmed |
Deposit product survey and brand elements of Delta Brac Housing Finance Corporation Ltd. |
| title_sort |
deposit product survey and brand elements of delta brac housing finance corporation ltd. |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3140 |
| work_keys_str_mv |
AT rahmanmdmahbubur depositproductsurveyandbrandelementsofdeltabrachousingfinancecorporationltd |
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1814307163489697792 |