Identifying the brand re-positioning strategies of Savlon active antiseptic soap in Bangladesh

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.

Bibliografiske detaljer
Hovedforfatter:	Jasim, Samia
Andre forfattere:	Akhtar, Afsana
Format:	Internship report
Sprog:	English
Udgivet:	BRAC University 2014
Fag:	Business administration
Online adgang:	http://hdl.handle.net/10361/3101

Lignende værker

Strategies for brand activation of savlon freedom ultra
af: Islam, Meftahul
Udgivet: (2016)

An analysis on Savlon antiseptic hand wash as a family oriented product
af: Sourav, Shakran Shamim
Udgivet: (2016)

The brand positioning of HSBC Bangladesh
af: Shoeb, Sroboni
Udgivet: (2012)

Promotional Strategies of Savlon (ACI Consumer Brand)
af: Nadvi, Nistar Ahmed
Udgivet: (2019)

Promotional strategies of ACI Consumer Brand (Savlon)
af: Tahamid, Ahanaf
Udgivet: (2019)

Marketing practice of the brand “Savlon”
af: Aric, MD. Samiul Hasan
Udgivet: (2023)

Analysis Of current market position of Bangladesh for the baby wipes product and possible branding (promotional) strategies for the Savlon Baby Wipes. (New Savlon Product Range)
af: Azad, Md. Mohaiminul
Udgivet: (2017)

Research report on Dove soap bar
af: Aziz, Shaika, et al.
Udgivet: (2013)

The evaluation of CSR activities of British American Tobacco Bangladesh
af: Dooty, Samia Azim
Udgivet: (2014)

Identify the parameter of customer satisfaction of Grameenphone Ltd.
af: Shahid, Subrina
Udgivet: (2015)

Cosmetics department and positions of Shwapno in the market of Bangladesh
af: Khan, Raisa Farheen
Udgivet: (2014)

Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage
af: Huque, Shariful hasanul
Udgivet: (2011)

Brand activation in below the line marketing
af: Sutirtha, Shafiqul Islam
Udgivet: (2012)

Consumer perception about Western Brands in Bangladesh
af: Ahmed, Sabbir
Udgivet: (2014)

Identify the roles of relationship marketing in account management of Ogilvy & Mather
af: Uzzaman, A.K.M. Shihab
Udgivet: (2014)

Overall Marketing strategies & presence of Digital marketing and its Impact in Brand communication
af: Islam, Israful
Udgivet: (2015)

New OTC product : 'Juci' launch strategy and promotional activity
af: Adnan, Sharif Sumit
Udgivet: (2015)

Expansion strategy of HSBC in Bangladesh
af: Kabir, Israt
Udgivet: (2011)

General banking activities of Southeast Bank Limited : a study on Motijheel branch
af: Afrin, Samia
Udgivet: (2014)

ReCreating Strategy
af: Stephen Cummings

Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid
af: Md. Nahiduzzaman
Udgivet: (2015)

Impact of CSR on brand image of Fair & Lovely of Unilever Bangladesh
af: Seema, Farzana Zafor
Udgivet: (2015)

Artist and its marketing strategies in Bangladesh
af: Ahmed, Jahan
Udgivet: (2012)

Teach for Bangladesh’s recruitment strategies in campus
af: Islam, Mashrifa
Udgivet: (2016)

The export and import activities of Paxar Bangladesh Limited
af: Roy, Sanjoy Kumar
Udgivet: (2014)

Financial position & marketing strategy analysis of pathsala south Asian Media Institute
af: Juthi, Farzana Bashar
Udgivet: (2015)

Rebranding strategy: a study on Savlon of ACI Ltd.
af: Mumeet, Md. Abdul
Udgivet: (2016)

Overall marketing strategies of Stencil Bangladesh Limited
af: Khan, Rasulujjaman
Udgivet: (2014)

Effectiveness of rural intervention of Unilever Brands
af: Rashid, Abdur
Udgivet: (2014)

Brand image of Banglalink with m-financing
af: Nath, Aparup Kanti
Udgivet: (2014)

International brands limited : MGH group
af: Eshrak, Thahrim
Udgivet: (2015)

Brand survey of multinational banks in Banlgadesh
af: Reza, Shafkat Shahriyar Bin
Udgivet: (2010)

Consumer perception of foreign brands: usage and refusal of foreign brands
af: Khisa, Oishwarja
Udgivet: (2014)

The evaluation of the CSR activities of British American Tobacco Bangladesh
af: Ahmed, Minhaj
Udgivet: (2013)

Marketing strategy evaluation: an overview of pharmaceuticals industry in Bangladesh
af: Ferdous, Md. Tanjim
Udgivet: (2014)

Entry strategies of multinational companies into the capital market of Bangladesh
af: Ahmed, Sayma
Udgivet: (2012)

Applications of marketing in Dayang Runner’s brand building
af: Khan, Amid Sakif
Udgivet: (2014)

Marketing activities and customer satisfaction survey of Holcim (Bangladesh) Ltd.
af: Khan, A.U.M.Golam Raihan
Udgivet: (2010)

HR operations activities: a study on Accenture CIS Ltd. Bangladesh
af: Ahmed, Ashik Uddin
Udgivet: (2014)

Perpetual mismatch between prospective candidates & offered position against Rangs Group
af: Akhter, Sheikh Tania
Udgivet: (2014)