Telesales success story : the Banglalink way
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Internship report |
| Sprog: | English |
| Udgivet: |
BRAC University
2014
|
| Fag: | |
| Online adgang: | http://hdl.handle.net/10361/3084 |
| id |
10361-3084 |
|---|---|
| record_format |
dspace |
| spelling |
10361-30842019-09-30T03:31:40Z Telesales success story : the Banglalink way Asif, Rifat Muhammad Ghosh, Suntu Kumar BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 95). Banglalink is the second largest cellular service provider in Bangladesh. When Banglalink entered the Bangladesh telecom industry in 10th February 2005, the scenario changed overnight with mobile telephony becoming an extremely useful and affordable communication tool for people across all segments. Within one year of operation, Banglalink became the fastest growing mobile operator of the country with a growth rate of 257%. This milestone was achieved with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care and effective communication that emotionally connected customers with Banglalink. As of June 2013, Banglalink has a subscriber base of 26 million. Consequently, there is an emergence of studying the related facets of the Telesales to retain and increase its market share. In such competitive telecom sector the Telesales department of Banglalink have already acquired more than 150, 000 competition customers leading to an increase in customer base. Hence, in the current study, the research intends to examine the activities of the Telesales department and the behavior of customers towards telemarketing in case of purchasing Banglalink SIM from Telesales. Rifat Muhammad Asif B. Business Administration 2014-03-29T04:52:17Z 2014-03-29T04:52:17Z 2013 2013-09-08 Internship report ID 09204016 http://hdl.handle.net/10361/3084 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 97 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Asif, Rifat Muhammad Telesales success story : the Banglalink way |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Ghosh, Suntu Kumar |
| author_facet |
Ghosh, Suntu Kumar Asif, Rifat Muhammad |
| format |
Internship report |
| author |
Asif, Rifat Muhammad |
| author_sort |
Asif, Rifat Muhammad |
| title |
Telesales success story : the Banglalink way |
| title_short |
Telesales success story : the Banglalink way |
| title_full |
Telesales success story : the Banglalink way |
| title_fullStr |
Telesales success story : the Banglalink way |
| title_full_unstemmed |
Telesales success story : the Banglalink way |
| title_sort |
telesales success story : the banglalink way |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3084 |
| work_keys_str_mv |
AT asifrifatmuhammad telesalessuccessstorythebanglalinkway |
| _version_ |
1814309392251617280 |