Reference group influence on purchase decision making of soft drinks: a demographic study based on Clemon

This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2013.

Dettagli Bibliografici
Autore principale: Ahmed, Zoheb
Altri autori: Haq , Mahmudul
Natura: Internship report
Lingua:English
Pubblicazione: BRAC University 2014
Soggetti:
Accesso online:http://hdl.handle.net/10361/3082