Reference group influence on purchase decision making of soft drinks: a demographic study based on Clemon

This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2013.

Detalles Bibliográficos
Autor Principal: Ahmed, Zoheb
Outros autores: Haq , Mahmudul
Formato: Internship report
Idioma:English
Publicado: BRAC University 2014
Subjects:
Acceso en liña:http://hdl.handle.net/10361/3082