Reference group influence on purchase decision making of soft drinks: a demographic study based on Clemon

This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2013.

Bibliografiske detaljer
Hovedforfatter: Ahmed, Zoheb
Andre forfattere: Haq , Mahmudul
Format: Internship report
Sprog:English
Udgivet: BRAC University 2014
Fag:
Online adgang:http://hdl.handle.net/10361/3082