Analysis of the m-commerce function at Airtel Bangladesh Limited

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.

Bibliographic Details
Main Author:	Ahsan, Maliha
Other Authors:	Ghosh, Suntu Kumar
Format:	Internship report
Language:	English
Published:	BRAC University 2014
Subjects:	Business administration Telecommunication m-Commerce
Online Access:	http://hdl.handle.net/10361/3015

id	10361-3015
record_format	dspace
spelling	10361-30152019-09-30T03:37:53Z Analysis of the m-commerce function at Airtel Bangladesh Limited Ahsan, Maliha Ghosh, Suntu Kumar BRAC Business School, BRAC University Business administration Telecommunication m-Commerce This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013. Cataloged from PDF version of Internship report. Includes bibliographical references (page 48). This year, it had been found that there are at least one-hundred million active cell phone users in Bangladesh (Chowdhury, 2013). Simultaneously, statistics show that sixty-percent of the population does not have access to financial services (Islam, 2013). The existence of these two facts gives mobile banking a huge opportunity to bring its services to the masses. Airtel Bangladesh, one of the leading telecommunication companies in Bangladesh, has partnered with Dutch Bangla Bank Limited (DBBL) and is now providing mobile-banking facilities to its subscribers. At present, Airtel Bangladesh has over 6 million subscribers (Airtel Bangladesh, 2013), and is working towards building a strong foundation in its m-commerce function, to promote m-banking. In this report, I have first given details on the job responsibilities I have held during my Internship tenure. There are various tasks that I had, and how they have contributed to Airtel Bangladesh is also mentioned. Then, I have analyzed the processes of the m-commerce function and have brought to light the different scopes for improvement in the processes itself, which come under two sections: from the point of view of the job, and from my own research. The research part is more extensive, mainly covering a comparison analysis between the features in m-banking in Airtel-Bangladesh against that of Airtel –India, Airtel-Kenya and Airtel-Sierra Leone. Data has been taken from the websites of these countries, where Airtel operates. Completing my internship at Airtel Bangladesh has contributed to my learning also, which I have explained briefly. Finally, I have concluded that because Airtel Bangladesh does not have the best network coverage in Bangladesh, it should try to gain edge in its m-commerce activities. M-banking is has still not fully settled into Bangladesh, therefore, there is plenty Airtel can do in accordance with DBBL to win more of the market share. Maliha Ahsan B. Business Administration 2014-03-12T10:25:42Z 2014-03-12T10:25:42Z 2013 2013-11-05 Internship report ID 09204048 http://hdl.handle.net/10361/3015 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 61 pages application/pdf BRAC University
institution	Brac University
collection	Institutional Repository
language	English
topic	Business administration Telecommunication m-Commerce
spellingShingle	Business administration Telecommunication m-Commerce Ahsan, Maliha Analysis of the m-commerce function at Airtel Bangladesh Limited
description	This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.
author2	Ghosh, Suntu Kumar
author_facet	Ghosh, Suntu Kumar Ahsan, Maliha
format	Internship report
author	Ahsan, Maliha
author_sort	Ahsan, Maliha
title	Analysis of the m-commerce function at Airtel Bangladesh Limited
title_short	Analysis of the m-commerce function at Airtel Bangladesh Limited
title_full	Analysis of the m-commerce function at Airtel Bangladesh Limited
title_fullStr	Analysis of the m-commerce function at Airtel Bangladesh Limited
title_full_unstemmed	Analysis of the m-commerce function at Airtel Bangladesh Limited
title_sort	analysis of the m-commerce function at airtel bangladesh limited
publisher	BRAC University
publishDate	2014
url	http://hdl.handle.net/10361/3015
work_keys_str_mv	AT ahsanmaliha analysisofthemcommercefunctionatairtelbangladeshlimited
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Analysis of the m-commerce function at Airtel Bangladesh Limited

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