Develop marketing strategy for Shehnai Thai Chinese Restaurant
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2014.
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| Формат: | Internship report |
| Язык: | English |
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BRAC University
2014
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| Online-ссылка: | http://hdl.handle.net/10361/3006 |
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10361-30062019-09-30T03:49:35Z Develop marketing strategy for Shehnai Thai Chinese Restaurant Hasan, Md. Saleh Habib Khan, Tahsan BRAC Business School, BRAC University Business administration Marketing strategy This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 21). A number of important issues and topics related to the restaurant business in Bangladesh and Shehnai Thai Chinese Restaurant have been discussed in the report. The first part of the report focuses on the various aspects of the restaurant business of Bangladesh. The list of the top major players of restaurant business of Bangladesh has been given. This part of the report ends with a brief analysis of the overall restaurant business of Bangladesh. The second part of the report mainly focuses on the position of Shehnai Thai Chinese compared to other Chinese restaurants. For a better understanding a competitor’s analysis of Shehnai restaurant has been included. The most important part of this report that has been covered included the some specific features of marketing strategy in restaurant business, review Shehnai restaurant competitive position and also made projection of customers volume. We also analyses company’s SWOT analysis and discussed about some critical observations where we think that, there is some scope of improvement. Based on these, we have given some recommendation. Md. Saleh Habib Hasan M. Business Administration 2014-03-09T06:34:58Z 2014-03-09T06:34:58Z 2014 2014-03-09 Internship report ID 08264027 http://hdl.handle.net/10361/3006 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 23 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Marketing strategy |
| spellingShingle |
Business administration Marketing strategy Hasan, Md. Saleh Habib Develop marketing strategy for Shehnai Thai Chinese Restaurant |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2014. |
| author2 |
Khan, Tahsan |
| author_facet |
Khan, Tahsan Hasan, Md. Saleh Habib |
| format |
Internship report |
| author |
Hasan, Md. Saleh Habib |
| author_sort |
Hasan, Md. Saleh Habib |
| title |
Develop marketing strategy for Shehnai Thai Chinese Restaurant |
| title_short |
Develop marketing strategy for Shehnai Thai Chinese Restaurant |
| title_full |
Develop marketing strategy for Shehnai Thai Chinese Restaurant |
| title_fullStr |
Develop marketing strategy for Shehnai Thai Chinese Restaurant |
| title_full_unstemmed |
Develop marketing strategy for Shehnai Thai Chinese Restaurant |
| title_sort |
develop marketing strategy for shehnai thai chinese restaurant |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3006 |
| work_keys_str_mv |
AT hasanmdsalehhabib developmarketingstrategyforshehnaithaichineserestaurant |
| _version_ |
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