Customer satisfaction on credit cards of the City Bank Ltd.
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2013.
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| 语言: | English |
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BRAC University
2014
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| 在线阅读: | http://hdl.handle.net/10361/3003 |
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10361-30032019-09-30T03:49:30Z Customer satisfaction on credit cards of the City Bank Ltd. Haider, S.M. Lutful Razzak, Mohammad Rezaur BRAC Business School, BRAC University Business administration Credit card This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2013. Cataloged from PDF version of Internship report. Includes bibliographical references (page 62). This report “Customer Satisfaction on Credit Cards of the City Bank Limited” is the picture of a very well reputed Private Bank doing credit cards‟ business in Bangladesh. The key objective behind completing this report was to analyze and measure the customer satisfaction level of the credit card members of the bank. The main focus behind working on the topic was also to find out whether the credit card members are getting what they actually want from the Credit Card facilities provided by CBL or not. The Questionnaire method was used to analyze the collected and available data in this report. Some information was also obtained from following the Observation method and Cumulative Points Average (CPA) method. Thus the data used in this report were very important in regard to finding out the key facts in fulfilling the research objectives. The key findings from this report were the reasons behind unwillingness to continue credit cards of CBL, dissatisfaction regarding regular customer service and poor usage authorization regarding regular transactions of Credit cards. Some suggestive remarks were also provided keeping in mind the trends and operations process of CBL credit card business along with its weak points and limitations. Every research has got some limitations regarding the scope of its study. This report was based on a specific division of the banking business of CBL. So the biggest limitation of this study was it could not provide the full scenario of the CBL banking trends and business and its customer satisfaction level as a whole. S.M. Lutful Haider M. Business Administration 2014-03-09T05:42:48Z 2014-03-09T05:42:48Z 2013 2013-10-02 Internship report ID 10264026 http://hdl.handle.net/10361/3003 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 64 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Credit card |
| spellingShingle |
Business administration Credit card Haider, S.M. Lutful Customer satisfaction on credit cards of the City Bank Ltd. |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2013. |
| author2 |
Razzak, Mohammad Rezaur |
| author_facet |
Razzak, Mohammad Rezaur Haider, S.M. Lutful |
| format |
Internship report |
| author |
Haider, S.M. Lutful |
| author_sort |
Haider, S.M. Lutful |
| title |
Customer satisfaction on credit cards of the City Bank Ltd. |
| title_short |
Customer satisfaction on credit cards of the City Bank Ltd. |
| title_full |
Customer satisfaction on credit cards of the City Bank Ltd. |
| title_fullStr |
Customer satisfaction on credit cards of the City Bank Ltd. |
| title_full_unstemmed |
Customer satisfaction on credit cards of the City Bank Ltd. |
| title_sort |
customer satisfaction on credit cards of the city bank ltd. |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3003 |
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AT haidersmlutful customersatisfactiononcreditcardsofthecitybankltd |
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