Factors influencing the retail marketing of Partex Furniture Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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| Idioma: | English |
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BRAC University
2014
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| Acesso em linha: | http://hdl.handle.net/10361/3000 |
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10361-30002019-09-30T03:37:33Z Factors influencing the retail marketing of Partex Furniture Limited Alam, Momshadul Chowdhury, Md. Fazley Elahi BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 95). This report is on a well-known business organization “Partex Furniture” which is one of the largest local Companies in Bangladesh. In writing this report I came to know about different facets of Retail business and creating the brand equity about the Brand “Partex”. In recent years, discussions on the growing economic importance of experience-based consumption have become a dominant theme in literature where consumer preferences are of concern. An increased focus on experiences is also evident in the retail sector of Partex as it has been suggested that it is important to create emotionally engaging experiences for in-store consumers. Several research articles concerned with ‘‘experiential retailing’’, ‘‘entertaining experiences’’ ‘‘entertaining and shopping entertainment’’ have also been published in recent years. However, whereas the focus on experiences is widely spread, in practice as well as in theory, knowledge about how to induce the experiences referred to is rarer. In our country, only a handful of organizations have proper concern about Retail market and most of them are multinational organizations. Among the few organizations, Partex is alleged to have one of the most outstanding and modern methods for Retail as a local brand. I tried to know about the existing established policies, methods and actions of Partex specially their actions oriented to different marketing activities and approaches to establish themselves as a renowned brand locally and internationally. Momshadul Alam B. Business Administration 2014-03-09T05:24:33Z 2014-03-09T05:24:33Z 2014 2014-03-06 Internship report ID 09304074 http://hdl.handle.net/10361/3000 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 99 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Alam, Momshadul Factors influencing the retail marketing of Partex Furniture Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Chowdhury, Md. Fazley Elahi |
| author_facet |
Chowdhury, Md. Fazley Elahi Alam, Momshadul |
| format |
Internship report |
| author |
Alam, Momshadul |
| author_sort |
Alam, Momshadul |
| title |
Factors influencing the retail marketing of Partex Furniture Limited |
| title_short |
Factors influencing the retail marketing of Partex Furniture Limited |
| title_full |
Factors influencing the retail marketing of Partex Furniture Limited |
| title_fullStr |
Factors influencing the retail marketing of Partex Furniture Limited |
| title_full_unstemmed |
Factors influencing the retail marketing of Partex Furniture Limited |
| title_sort |
factors influencing the retail marketing of partex furniture limited |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3000 |
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AT alammomshadul factorsinfluencingtheretailmarketingofpartexfurniturelimited |
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