How Ogilvy and Mather is using the ‘First-mover Advantage’ in terms of branding ‘Teletalk 3G’ and creating brand preference among the customers comparing to MTNL 3G’s first mover advantage
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Internship report |
| Ngôn ngữ: | English |
| Được phát hành: |
BRAC University
2014
|
| Những chủ đề: | |
| Truy cập trực tuyến: | http://hdl.handle.net/10361/2868 |