How Ogilvy and Mather is using the ‘First-mover Advantage’ in terms of branding ‘Teletalk 3G’ and creating brand preference among the customers comparing to MTNL 3G’s first mover advantage
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | Internship report |
| Язык: | English |
| Опубликовано: |
BRAC University
2014
|
| Предметы: | |
| Online-ссылка: | http://hdl.handle.net/10361/2868 |