How Ogilvy and Mather is using the ‘First-mover Advantage’ in terms of branding ‘Teletalk 3G’ and creating brand preference among the customers comparing to MTNL 3G’s first mover advantage

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.

ग्रंथसूची विवरण
मुख्य लेखक: Rafiq, Farzana Bint-E
अन्य लेखक: Shahbazi, Syeda Shaharbanu
स्वरूप: Internship report
भाषा:English
प्रकाशित: BRAC University 2014
विषय:
ऑनलाइन पहुंच:http://hdl.handle.net/10361/2868