How Ogilvy and Mather is using the ‘First-mover Advantage’ in terms of branding ‘Teletalk 3G’ and creating brand preference among the customers comparing to MTNL 3G’s first mover advantage
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.
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| Format: | Internship report |
| Language: | English |
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BRAC University
2014
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| Online Access: | http://hdl.handle.net/10361/2868 |