How Ogilvy and Mather is using the ‘First-mover Advantage’ in terms of branding ‘Teletalk 3G’ and creating brand preference among the customers comparing to MTNL 3G’s first mover advantage

How Ogilvy and Mather is using the ‘First-mover Advantage’ in terms of branding ‘Teletalk 3G’ and creating brand preference among the customers comparing to MTNL 3G’s first mover advantage

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.

Bibliografiske detaljer
Hovedforfatter: Rafiq, Farzana Bint-E
Andre forfattere: Shahbazi, Syeda Shaharbanu
Format: Internship report
Sprog:English
Udgivet: BRAC University 2014
Fag:
Business administration
Online adgang:http://hdl.handle.net/10361/2868

Internet

http://hdl.handle.net/10361/2868

Lignende værker