How Ogilvy and Mather is using the ‘First-mover Advantage’ in terms of branding ‘Teletalk 3G’ and creating brand preference among the customers comparing to MTNL 3G’s first mover advantage

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.

Podrobná bibliografie
Hlavní autor: Rafiq, Farzana Bint-E
Další autoři: Shahbazi, Syeda Shaharbanu
Médium: Internship report
Jazyk:English
Vydáno: BRAC University 2014
Témata:
On-line přístup:http://hdl.handle.net/10361/2868