How Ogilvy and Mather is using the ‘First-mover Advantage’ in terms of branding ‘Teletalk 3G’ and creating brand preference among the customers comparing to MTNL 3G’s first mover advantage

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.

http://hdl.handle.net/10361/2868

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