Rafiq, F. B., & Shahbazi, S. S. (2014). How Ogilvy and Mather is using the ‘First-mover Advantage’ in terms of branding ‘Teletalk 3G’ and creating brand preference among the customers comparing to MTNL 3G’s first mover advantage. BRAC University.
Chicago-referens (17:e uppl.)Rafiq, Farzana Bint-E, och Syeda Shaharbanu Shahbazi. How Ogilvy and Mather Is Using the ‘First-mover Advantage’ in Terms of Branding ‘Teletalk 3G’ and Creating Brand Preference Among the Customers Comparing to MTNL 3G’s First Mover Advantage. BRAC University, 2014.
MLA-referens (8:e uppl.)Rafiq, Farzana Bint-E, och Syeda Shaharbanu Shahbazi. How Ogilvy and Mather Is Using the ‘First-mover Advantage’ in Terms of Branding ‘Teletalk 3G’ and Creating Brand Preference Among the Customers Comparing to MTNL 3G’s First Mover Advantage. BRAC University, 2014.