Rafiq, F. B., & Shahbazi, S. S. (2014). How Ogilvy and Mather is using the ‘First-mover Advantage’ in terms of branding ‘Teletalk 3G’ and creating brand preference among the customers comparing to MTNL 3G’s first mover advantage. BRAC University.
Παραπομπή σε μορφή Chicago (17η εκδ.)Rafiq, Farzana Bint-E, και Syeda Shaharbanu Shahbazi. How Ogilvy and Mather Is Using the ‘First-mover Advantage’ in Terms of Branding ‘Teletalk 3G’ and Creating Brand Preference Among the Customers Comparing to MTNL 3G’s First Mover Advantage. BRAC University, 2014.
Παραπομπή σε μορφή MLA (8th εκδ.)Rafiq, Farzana Bint-E, και Syeda Shaharbanu Shahbazi. How Ogilvy and Mather Is Using the ‘First-mover Advantage’ in Terms of Branding ‘Teletalk 3G’ and Creating Brand Preference Among the Customers Comparing to MTNL 3G’s First Mover Advantage. BRAC University, 2014.