APA (7th ed.) Citation

Rafiq, F. B., & Shahbazi, S. S. (2014). How Ogilvy and Mather is using the ‘First-mover Advantage’ in terms of branding ‘Teletalk 3G’ and creating brand preference among the customers comparing to MTNL 3G’s first mover advantage. BRAC University.

Chicago Style (17th ed.) Citation

Rafiq, Farzana Bint-E, and Syeda Shaharbanu Shahbazi. How Ogilvy and Mather Is Using the ‘First-mover Advantage’ in Terms of Branding ‘Teletalk 3G’ and Creating Brand Preference Among the Customers Comparing to MTNL 3G’s First Mover Advantage. BRAC University, 2014.

MLA (8th ed.) Citation

Rafiq, Farzana Bint-E, and Syeda Shaharbanu Shahbazi. How Ogilvy and Mather Is Using the ‘First-mover Advantage’ in Terms of Branding ‘Teletalk 3G’ and Creating Brand Preference Among the Customers Comparing to MTNL 3G’s First Mover Advantage. BRAC University, 2014.