The marketing strategy of Prime Bank Ltd
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.
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| Lenguaje: | English |
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BRAC University
2014
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| Acceso en línea: | http://hdl.handle.net/10361/2855 |
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10361-28552019-09-30T03:41:22Z The marketing strategy of Prime Bank Ltd Islam, Shajuty Aziz, Mohammed Tareque BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013. Cataloged from PDF version of Internship report. Includes bibliographical references (page 82). Prime Bank Limited is a private commercial bank in Bangladesh. It was established on April 17, 1995. It is now one of the banks in Bangladesh which follows international standard in Banking and Finance. Prime Bank was created and commencement of business started on 17th April 1995. The sponsors are reputed personalities in the field of trade and commerce and their stake ranges from shipping to textile and finance to energy etc. Prime Bank offers all kinds of Commercial Corporate and Personal Banking services covering all segments of society. Diversification of products and services include Corporate Banking, Retail Banking and Consumer Banking right from industry to agriculture, and real estate to software.The bank increasingly invested in people, technology and premises as its business grew in relation to the country's thriving economy. In Bangladesh, Prime Bank offers 24-hour service through its ATM network, Phone banking and e banking. Its aim is to offer world-class service on a 24-hour basis. PBL works in team and follows the goal setting theory. In that the employees set their own goal and the goal is pursued by them throughout the year. Cares for the local cultures and set their strategies best suited for the respective area. The bank tries to establish long-term relationship with the customers.Bank usually accepts deposits, makes loans, pays checks, and performs related services for the public. Shajuty Islam B. Business Administration 2014-01-26T10:51:33Z 2014-01-26T10:51:33Z 2013 2013-04-28 Internship report ID 09104116 http://hdl.handle.net/10361/2855 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 83 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Islam, Shajuty The marketing strategy of Prime Bank Ltd |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013. |
| author2 |
Aziz, Mohammed Tareque |
| author_facet |
Aziz, Mohammed Tareque Islam, Shajuty |
| format |
Internship report |
| author |
Islam, Shajuty |
| author_sort |
Islam, Shajuty |
| title |
The marketing strategy of Prime Bank Ltd |
| title_short |
The marketing strategy of Prime Bank Ltd |
| title_full |
The marketing strategy of Prime Bank Ltd |
| title_fullStr |
The marketing strategy of Prime Bank Ltd |
| title_full_unstemmed |
The marketing strategy of Prime Bank Ltd |
| title_sort |
marketing strategy of prime bank ltd |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/2855 |
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AT islamshajuty themarketingstrategyofprimebankltd AT islamshajuty marketingstrategyofprimebankltd |
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1814309671593312256 |