Mobile phone culture in Bangladesh from Robi perspective
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2012.
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BRAC University
2013
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| Online Access: | http://hdl.handle.net/10361/2467 |
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10361-24672019-09-30T03:35:14Z Mobile phone culture in Bangladesh from Robi perspective Mahmud, Razin Akhtar, Afsana BRAC Business School, BRAC University Mobile phone culture Telecommunication Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2012. Cataloged from PDF version of Internship report. Includes bibliographical references (page 33). The basic function of telecommunication is to connect people through voice transfer service. Along with voice service there are other service are available too. Telecommunication has already started introducing some diversified areas with the help of its mobile network. Mobile technology is presently providing various different types of service for daily life. The traditional thinking of connecting people through only the voice is far behind in comparison with the present scenario. Telecom companies now provide better service with a very cheaper rate. Several types of service previously which are unreachable for the common people are now easily accessible. Axiata limited is the third largest telecommunication based on its active subscriber. Key for their success is they understands the culture and provide the service accordingly. For any kind of business it’s always important to understand the needs and demands of the customer, their necessity, their influencing factor, and the best way to do that is understand the culture. Based on this concept I start to make this report started with the introduction, objective, scope and my observation, and then I give a brief about Robi Axiata Ltd. their mission, vision, product and different department and their work explanation. Then there is a brief about my job and work responsibility. On the main part of the report I try to explain diversification of mobile user and the pattern of phone culture, also I explain how I conduct the report, what are the cultural diversification among the Robi subscriber, their preference, and finally the cultural change in mobile phone uses. I also try to highlight the different user of mobile phone rather than the voice service. As the telecommunication industry still is in emerging industry its really important to understand the culture of the people so that organization may design their marketing strategy according to the demand and achieve their target. Razin Mahmud B. Business Administration 2013-05-22T09:05:10Z 2013-05-22T09:05:10Z 2012 2012-09-20 Internship report ID 07304049 http://hdl.handle.net/10361/2467 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 47 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Mobile phone culture Telecommunication Business administration |
| spellingShingle |
Mobile phone culture Telecommunication Business administration Mahmud, Razin Mobile phone culture in Bangladesh from Robi perspective |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2012. |
| author2 |
Akhtar, Afsana |
| author_facet |
Akhtar, Afsana Mahmud, Razin |
| format |
Internship report |
| author |
Mahmud, Razin |
| author_sort |
Mahmud, Razin |
| title |
Mobile phone culture in Bangladesh from Robi perspective |
| title_short |
Mobile phone culture in Bangladesh from Robi perspective |
| title_full |
Mobile phone culture in Bangladesh from Robi perspective |
| title_fullStr |
Mobile phone culture in Bangladesh from Robi perspective |
| title_full_unstemmed |
Mobile phone culture in Bangladesh from Robi perspective |
| title_sort |
mobile phone culture in bangladesh from robi perspective |
| publisher |
BRAC University |
| publishDate |
2013 |
| url |
http://hdl.handle.net/10361/2467 |
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AT mahmudrazin mobilephonecultureinbangladeshfromrobiperspective |
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