The impact promotion of the marketing of a new services
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | Internship report |
| Язык: | English |
| Опубликовано: |
Brac University
2024
|
| Предметы: | |
| Online-ссылка: | http://hdl.handle.net/10361/24366 |
| id |
10361-24366 |
|---|---|
| record_format |
dspace |
| spelling |
10361-243662024-10-22T21:04:00Z The impact promotion of the marketing of a new services Islam, Tanvirul Khan, Tanzin Brac Business School, Brac University Consumer preferences Modern business tactics Chitron's marketing strategy Promotional activities Marketing. Advertising. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 44). The impact of promotion on new service marketing is a significant part of modern business tactics. Effective promotional strategies are critical in introducing and establishing new services in a market characterized by rapidly changing consumer preferences and high market competition. This research examines the role of promotion in the marketing of new services, with a focus on Chitron’s, a firm that specializes in interior design and décor services, as indicated by their website: https://chitroninterior.com. Chitron’s understands the value of promotion in raising awareness, generating interest, and increasing client engagement for their innovative interior design services. Chitron’s has built a digital presence with a well-designed and user-friendly website that serves as a platform to display their services and communicate with potential clients. This research examines Chitron’s's numerous promotional techniques and assesses their impact on the marketing of their new services. Chitron's goods are promoted through the website, which serves as a focal point. It contains detailed information about their service offering, which includes home and business interior design solutions. High-quality photographs and virtual tours of completed projects, for example, effectively highlight the company's competence and flair. Furthermore, the website incorporates client testimonials, which increases confidence and trustworthiness among prospective clients. Social media is also an important part of Chitron's marketing strategy. The organization uses social media channels such as Facebook, Instagram, and Pinterest they to provide visually appealing content, design suggestions, and success stories. As a result, reach a larger audience and encourage social sharing, naturally growing their reach and brand exposure. Chitron also uses targeted web advertising efforts to reach out to potential consumers who are actively looking for interior design services. To ensure presence on relevant online searches, these campaigns employ strategies such as search engine optimization (SEO) and pay-perclick (PPC) advertising. Chitron's marketing activities have resulted in increased website traffic, social media engagement, and queries from potential clients. The extensive web presence and effective promotional activities have helped to raise brand recognition and build a strong client base. Finally, the importance of promotion on the selling of new services cannot be overstated. The instance of Chitron shows how a well-executed promotional approach may effectively introduce, promote, and develop new services in a competitive market setting. Chitron successfully generates attention, builds trust, and converts leads into clients by leveraging their website, social media, and targeted online advertising. Understanding and utilizing the power of promotion will remain a cornerstone of successful marketing strategies as firms continue to innovate and provide new services. Tanvirul Islam B. Business Administration 2024-10-22T04:01:24Z 2024-10-22T04:01:24Z ©2023 2023-10 Internship report ID 18304109 http://hdl.handle.net/10361/24366 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 44 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Consumer preferences Modern business tactics Chitron's marketing strategy Promotional activities Marketing. Advertising. |
| spellingShingle |
Consumer preferences Modern business tactics Chitron's marketing strategy Promotional activities Marketing. Advertising. Islam, Tanvirul The impact promotion of the marketing of a new services |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Khan, Tanzin |
| author_facet |
Khan, Tanzin Islam, Tanvirul |
| format |
Internship report |
| author |
Islam, Tanvirul |
| author_sort |
Islam, Tanvirul |
| title |
The impact promotion of the marketing of a new services |
| title_short |
The impact promotion of the marketing of a new services |
| title_full |
The impact promotion of the marketing of a new services |
| title_fullStr |
The impact promotion of the marketing of a new services |
| title_full_unstemmed |
The impact promotion of the marketing of a new services |
| title_sort |
impact promotion of the marketing of a new services |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24366 |
| work_keys_str_mv |
AT islamtanvirul theimpactpromotionofthemarketingofanewservices AT islamtanvirul impactpromotionofthemarketingofanewservices |
| _version_ |
1814308849788649472 |