The digital services of Brack Bank PLC, the opportunities challenges and the impact of digital transformation on customer interactions
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
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| Lenguaje: | English |
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Brac University
2024
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| Acceso en línea: | http://hdl.handle.net/10361/24356 |
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10361-24356 |
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10361-243562024-10-21T21:02:56Z The digital services of Brack Bank PLC, the opportunities challenges and the impact of digital transformation on customer interactions khan, Shadman Zuhair Ahmed, Md. Shamim Brac Business School, Brac University Digital services ASTHA app Customer satisfaction BRAC Bank Limited (BBL) Customer relations--Banking. Banks and banking--Bangladesh. Consumer satisfaction. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 50-51). BRAC is a brand, its works like magic, whatever it inaugurates it accrued number one position in its respective field. BRAC Bank PLC is also one of them. Recently it becomes the number one financial institution in the country. BRAC Bank is one of the most prominent and renowned commercial bank in the bank industry of Bangladesh. They have achieved these positions in this competitive market because of their quality digital services, advanced digital products, their discipline and their ambitious attitude towards achieving goals. They have earned the top most place in such sensitive and competitive financial feield of Bangladesh for themselves. This report is based on their digital services, the opportunities the challenges and its impact on the customers community. BRAC Bank PLC a subsidiary of BRAC is private commercial bank founded in the year 2001. BRAC Bank puts its intense concentration on small and medium enterprises and business. It has 187+ branches, 457 SME unit, and 329+ ATMS, 10 CDM and 68 RCDMs throughout the country under the distribution network. For the conventional banking services for deposits, loans, and cards, it provides digital banking services through “Astha”. It also maintains EKYC to collect customers information digitally. Besides it also provides online banking, mobile banking and e-wallet services. They maintain very effective and proficient management team to conduct these digital services in order to have the best customer satisfaction. But on the other hand, there have some limitations too in those field. Here I have discussed how the digital services work, how it shares some limitations, challenges, benefits and customers reactions. All the information I gathered from my internship experiences, from online research and from the employees and from customer feedback. First of all, I have tried to explain the organization, how it operates its branch, how it gives services to customer, how the management team works. Then I have tried to analyze the topic, came out with challenges and opportunities, the impact of customers, how customers attitude changed when they were used to with manual banking services to digital services. I have also tried to explain SWOT analysis and porters five forces theory. Shadman Zuhair khan B. Business Administration 2024-10-21T04:29:35Z 2024-10-21T04:29:35Z ©2024 2024-05 Internship report ID 18104061 http://hdl.handle.net/10361/24356 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 51 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital services ASTHA app Customer satisfaction BRAC Bank Limited (BBL) Customer relations--Banking. Banks and banking--Bangladesh. Consumer satisfaction. |
| spellingShingle |
Digital services ASTHA app Customer satisfaction BRAC Bank Limited (BBL) Customer relations--Banking. Banks and banking--Bangladesh. Consumer satisfaction. khan, Shadman Zuhair The digital services of Brack Bank PLC, the opportunities challenges and the impact of digital transformation on customer interactions |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. |
| author2 |
Ahmed, Md. Shamim |
| author_facet |
Ahmed, Md. Shamim khan, Shadman Zuhair |
| format |
Internship report |
| author |
khan, Shadman Zuhair |
| author_sort |
khan, Shadman Zuhair |
| title |
The digital services of Brack Bank PLC, the opportunities challenges and the impact of digital transformation on customer interactions |
| title_short |
The digital services of Brack Bank PLC, the opportunities challenges and the impact of digital transformation on customer interactions |
| title_full |
The digital services of Brack Bank PLC, the opportunities challenges and the impact of digital transformation on customer interactions |
| title_fullStr |
The digital services of Brack Bank PLC, the opportunities challenges and the impact of digital transformation on customer interactions |
| title_full_unstemmed |
The digital services of Brack Bank PLC, the opportunities challenges and the impact of digital transformation on customer interactions |
| title_sort |
digital services of brack bank plc, the opportunities challenges and the impact of digital transformation on customer interactions |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24356 |
| work_keys_str_mv |
AT khanshadmanzuhair thedigitalservicesofbrackbankplctheopportunitieschallengesandtheimpactofdigitaltransformationoncustomerinteractions AT khanshadmanzuhair digitalservicesofbrackbankplctheopportunitieschallengesandtheimpactofdigitaltransformationoncustomerinteractions |
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1814308419363930112 |