Digital marketing practices for customer engagement and marketing strategy of businesses by Texort
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Formato: | Internship report |
| Idioma: | English |
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Brac University
2024
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| Acesso em linha: | http://hdl.handle.net/10361/24333 |
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10361-24333 |
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10361-243332024-10-16T21:02:26Z Digital marketing practices for customer engagement and marketing strategy of businesses by Texort Akbar, Saad Bin Mamoon, Mahreen Brac Business School, Brac University Online marketing Customer engagement Efficient marketing campaigns Providing sufficient value to clients Using data and statistics Understanding customers’ need Internet marketing Marketing strategy This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from the PDF version of the internship report. Includes bibliographical references (pages 51-52). To reach out to potential clients, digital marketing is a strong tool for businesses of all types. It is a type of online marketing in which a specific brand message is created and shared on social networking sites. Posting text and image updates, video clips, and other content that engages linked audiences are some of the most popular activities. This report is practical research on a digital marketing agency. The presented paper is an internship paper done as part of the BBA Programs requirement of Brac University. This report is based on my work at Texort, a B2B marketing agency. It gives a high-level description of the company, as well as its key operations and services. In collaboration with the Texort Marketing Agency, this research on digital marketing is being conducted. Four factors consist are investigated in this research to see if they are adequately performed at the Texort in order to achieve success in online marketing. A questionnaire method was sent out to 53 people, and data was collected. Consistency and regularity in building sustainable customer engagement, providing brand value by understanding customers’ need, practicing efficient marketing campaigns, providing sufficient value to the clients, and using data and statistics are all essential factors in social media marketing success, according to the findings. Saad Bin Akbar B. Business Administration 2024-10-16T04:01:47Z 2024-10-16T04:01:47Z 2022 2022-03 Internship report ID 16204093 http://hdl.handle.net/10361/24333 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 53 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Online marketing Customer engagement Efficient marketing campaigns Providing sufficient value to clients Using data and statistics Understanding customers’ need Internet marketing Marketing strategy |
| spellingShingle |
Online marketing Customer engagement Efficient marketing campaigns Providing sufficient value to clients Using data and statistics Understanding customers’ need Internet marketing Marketing strategy Akbar, Saad Bin Digital marketing practices for customer engagement and marketing strategy of businesses by Texort |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Akbar, Saad Bin |
| format |
Internship report |
| author |
Akbar, Saad Bin |
| author_sort |
Akbar, Saad Bin |
| title |
Digital marketing practices for customer engagement and marketing strategy of businesses by Texort |
| title_short |
Digital marketing practices for customer engagement and marketing strategy of businesses by Texort |
| title_full |
Digital marketing practices for customer engagement and marketing strategy of businesses by Texort |
| title_fullStr |
Digital marketing practices for customer engagement and marketing strategy of businesses by Texort |
| title_full_unstemmed |
Digital marketing practices for customer engagement and marketing strategy of businesses by Texort |
| title_sort |
digital marketing practices for customer engagement and marketing strategy of businesses by texort |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24333 |
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AT akbarsaadbin digitalmarketingpracticesforcustomerengagementandmarketingstrategyofbusinessesbytexort |
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1814308098694709248 |