Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

ग्रंथसूची विवरण
मुख्य लेखक:	Neha, Tafriha Kamrul
अन्य लेखक:	Akter, Tania
स्वरूप:	Internship report
भाषा:	English
प्रकाशित:	Brac University 2024
विषय:	Multinational company Digital media Social media marketing Digital marketing Branding (Marketing). Digital media > Marketing. Consumer awareness.
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/24252

समान संसाधन

Impact of digital marketing on brand awareness
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प्रकाशित: (2024)

The effect of advertising awareness on brand equity in social media
द्वारा: Jabin, Siddiqua Mahe
प्रकाशित: (2022)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
द्वारा: Rahman, Md. Zubair
प्रकाशित: (2021)

Impact of digital marketing on brand awareness
द्वारा: Mahmud, Frahim
प्रकाशित: (2017)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
द्वारा: Ayon, Sadman Sakib
प्रकाशित: (2024)

The digital transformation of Bangladesh's marketing industry
द्वारा: Bruhi, Chowdhury A. K.
प्रकाशित: (2017)

Communication via Digital Marketing
द्वारा: Kabir, Mahmud
प्रकाशित: (2018)

The future of digital marketing In Bangladesh
द्वारा: Firoz, Nafisa
प्रकाशित: (2024)

Report on internship at Webable Digital
द्वारा: Gomes, Christina Isabela
प्रकाशित: (2020)

Effectiveness of digital marketing through social media campaign
द्वारा: Chowdhury, Mumtarin Ashab
प्रकाशित: (2018)

Digital marketing communication in restaurants of Bangladesh : an in depth study on RainCloud Digital
द्वारा: Ratul, Kazi Ashiqur Rahman
प्रकाशित: (2018)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
द्वारा: Khondokar, Golam Ishtiaq
प्रकाशित: (2017)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
द्वारा: Priyanka, Afsary Adiba
प्रकाशित: (2016)

Customer engagement through social media
द्वारा: Ayaz, Mohammed
प्रकाशित: (2024)

Digital content analysis fantasy kingdom –case study in Ogilvy
द्वारा: Urmi, Nurjahan Akter
प्रकाशित: (2017)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
द्वारा: Afrin, Sajia
प्रकाशित: (2024)

Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
द्वारा: Sakib, Shah Mohd Sadnan
प्रकाशित: (2018)

Digital marketing trends in Bangladesh: a measure of sheba.xyz’s efficiency on executing these trends
द्वारा: Khan, Ashiqul Haque
प्रकाशित: (2020)

Social media dependence in Bangladesh buffet restaurant sectors
द्वारा: Promee, Nishat Shama
प्रकाशित: (2023)

'Digital advertising' The New Age marketing and my working experience in this sphere
द्वारा: Hasnat, Sabit
प्रकाशित: (2019)

Digital brand communication transformation in the stock brokerage industry
द्वारा: Baroi, Rojer Nicothem
प्रकाशित: (2023)

Brand awareness and business development through digital marketing
द्वारा: Hossain, Md Amir
प्रकाशित: (2018)

The trend of wearing contact lenses now-a-days Coolense: A famous contact lenses brand
द्वारा: Abanty, Rifat Tashfiha
प्रकाशित: (2017)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
द्वारा: Sheba, Nujhat
प्रकाशित: (2018)

Understanding customer behavioral change in X- integrated marketing agency
द्वारा: Soton, Sani Islam
प्रकाशित: (2022)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
द्वारा: Nion, Sajid Hasan
प्रकाशित: (2019)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
द्वारा: Nidhi, Syeda Nusrat Taznin
प्रकाशित: (2022)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
द्वारा: Khan, Nusrat Jahan
प्रकाशित: (2023)

Opportunities and challenges of digital marketing in Bangladesh
द्वारा: Chowdhury, Md. Abu Bakar
प्रकाशित: (2016)

Learning the cosmoses of digital media at The Tech Academy
द्वारा: Hossain, Mehjabin
प्रकाशित: (2024)

Customer service & its dimensions at X solutions LTD. through WhatsApp
द्वारा: Zaman, Tasnim
प्रकाशित: (2022)

Benefits of digital marketing and client satisfaction of Trivooz
द्वारा: Wasia, Saraf
प्रकाशित: (2017)

Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
द्वारा: Roy, Aboni
प्रकाशित: (2022)

Impact of digital marketing on Nagad’s success
द्वारा: Jerin, Nowshin
प्रकाशित: (2023)

Developing content strategy of Airtel across digital platforms
द्वारा: Jahan, Mashrufa
प्रकाशित: (2024)

The impact of digital marketing in building customer relationship and brand promotion
द्वारा: Khan, Sanzeeda Islam
प्रकाशित: (2020)

Customer engagement process of X integrated marketing agency
द्वारा: Islam, Md. Mariful
प्रकाशित: (2024)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
द्वारा: Chowdhury, Sunzid
प्रकाशित: (2024)

Importance of social media for Radiance Power Ltd.
द्वारा: Sakib, MD. Nazmus
प्रकाशित: (2019)

Dependence on social media in the Bangladesh market industry
द्वारा: Monira, Sayeda Sirajum
प्रकाशित: (2023)