Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Neha, Tafriha Kamrul
Άλλοι συγγραφείς:	Akter, Tania
Μορφή:	Internship report
Γλώσσα:	English
Έκδοση:	Brac University 2024
Θέματα:	Multinational company Digital media Social media marketing Digital marketing Branding (Marketing). Digital media > Marketing. Consumer awareness.
Διαθέσιμο Online:	http://hdl.handle.net/10361/24252

Παρόμοια τεκμήρια

Impact of digital marketing on brand awareness
ανά: Haq, Navid Alvi
Έκδοση: (2024)

The effect of advertising awareness on brand equity in social media
ανά: Jabin, Siddiqua Mahe
Έκδοση: (2022)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
ανά: Rahman, Md. Zubair
Έκδοση: (2021)

Impact of digital marketing on brand awareness
ανά: Mahmud, Frahim
Έκδοση: (2017)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
ανά: Ayon, Sadman Sakib
Έκδοση: (2024)

The digital transformation of Bangladesh's marketing industry
ανά: Bruhi, Chowdhury A. K.
Έκδοση: (2017)

Communication via Digital Marketing
ανά: Kabir, Mahmud
Έκδοση: (2018)

The future of digital marketing In Bangladesh
ανά: Firoz, Nafisa
Έκδοση: (2024)

Report on internship at Webable Digital
ανά: Gomes, Christina Isabela
Έκδοση: (2020)

Effectiveness of digital marketing through social media campaign
ανά: Chowdhury, Mumtarin Ashab
Έκδοση: (2018)

Digital marketing communication in restaurants of Bangladesh : an in depth study on RainCloud Digital
ανά: Ratul, Kazi Ashiqur Rahman
Έκδοση: (2018)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
ανά: Khondokar, Golam Ishtiaq
Έκδοση: (2017)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
ανά: Priyanka, Afsary Adiba
Έκδοση: (2016)

Customer engagement through social media
ανά: Ayaz, Mohammed
Έκδοση: (2024)

Digital content analysis fantasy kingdom –case study in Ogilvy
ανά: Urmi, Nurjahan Akter
Έκδοση: (2017)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
ανά: Afrin, Sajia
Έκδοση: (2024)

Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
ανά: Sakib, Shah Mohd Sadnan
Έκδοση: (2018)

Digital marketing trends in Bangladesh: a measure of sheba.xyz’s efficiency on executing these trends
ανά: Khan, Ashiqul Haque
Έκδοση: (2020)

Social media dependence in Bangladesh buffet restaurant sectors
ανά: Promee, Nishat Shama
Έκδοση: (2023)

'Digital advertising' The New Age marketing and my working experience in this sphere
ανά: Hasnat, Sabit
Έκδοση: (2019)

Digital brand communication transformation in the stock brokerage industry
ανά: Baroi, Rojer Nicothem
Έκδοση: (2023)

Brand awareness and business development through digital marketing
ανά: Hossain, Md Amir
Έκδοση: (2018)

The trend of wearing contact lenses now-a-days Coolense: A famous contact lenses brand
ανά: Abanty, Rifat Tashfiha
Έκδοση: (2017)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
ανά: Sheba, Nujhat
Έκδοση: (2018)

Understanding customer behavioral change in X- integrated marketing agency
ανά: Soton, Sani Islam
Έκδοση: (2022)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
ανά: Nion, Sajid Hasan
Έκδοση: (2019)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
ανά: Nidhi, Syeda Nusrat Taznin
Έκδοση: (2022)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
ανά: Khan, Nusrat Jahan
Έκδοση: (2023)

Opportunities and challenges of digital marketing in Bangladesh
ανά: Chowdhury, Md. Abu Bakar
Έκδοση: (2016)

Learning the cosmoses of digital media at The Tech Academy
ανά: Hossain, Mehjabin
Έκδοση: (2024)

Customer service & its dimensions at X solutions LTD. through WhatsApp
ανά: Zaman, Tasnim
Έκδοση: (2022)

Benefits of digital marketing and client satisfaction of Trivooz
ανά: Wasia, Saraf
Έκδοση: (2017)

Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
ανά: Roy, Aboni
Έκδοση: (2022)

Impact of digital marketing on Nagad’s success
ανά: Jerin, Nowshin
Έκδοση: (2023)

Developing content strategy of Airtel across digital platforms
ανά: Jahan, Mashrufa
Έκδοση: (2024)

The impact of digital marketing in building customer relationship and brand promotion
ανά: Khan, Sanzeeda Islam
Έκδοση: (2020)

Customer engagement process of X integrated marketing agency
ανά: Islam, Md. Mariful
Έκδοση: (2024)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
ανά: Chowdhury, Sunzid
Έκδοση: (2024)

Importance of social media for Radiance Power Ltd.
ανά: Sakib, MD. Nazmus
Έκδοση: (2019)

Dependence on social media in the Bangladesh market industry
ανά: Monira, Sayeda Sirajum
Έκδοση: (2023)