Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter:	Neha, Tafriha Kamrul
Andre forfattere:	Akter, Tania
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	Multinational company Digital media Social media marketing Digital marketing Branding (Marketing). Digital media > Marketing. Consumer awareness.
Online adgang:	http://hdl.handle.net/10361/24252

Lignende værker

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
af: Rahman, Md. Zubair
Udgivet: (2021)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
af: Ayon, Sadman Sakib
Udgivet: (2024)

The digital transformation of Bangladesh's marketing industry
af: Bruhi, Chowdhury A. K.
Udgivet: (2017)

Communication via Digital Marketing
af: Kabir, Mahmud
Udgivet: (2018)

The future of digital marketing In Bangladesh
af: Firoz, Nafisa
Udgivet: (2024)

Report on internship at Webable Digital
af: Gomes, Christina Isabela
Udgivet: (2020)

Effectiveness of digital marketing through social media campaign
af: Chowdhury, Mumtarin Ashab
Udgivet: (2018)

Digital marketing communication in restaurants of Bangladesh : an in depth study on RainCloud Digital
af: Ratul, Kazi Ashiqur Rahman
Udgivet: (2018)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
af: Khondokar, Golam Ishtiaq
Udgivet: (2017)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
af: Priyanka, Afsary Adiba
Udgivet: (2016)

Customer engagement through social media
af: Ayaz, Mohammed
Udgivet: (2024)

Digital content analysis fantasy kingdom –case study in Ogilvy
af: Urmi, Nurjahan Akter
Udgivet: (2017)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
af: Afrin, Sajia
Udgivet: (2024)

Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
af: Sakib, Shah Mohd Sadnan
Udgivet: (2018)

Digital marketing trends in Bangladesh: a measure of sheba.xyz’s efficiency on executing these trends
af: Khan, Ashiqul Haque
Udgivet: (2020)

Social media dependence in Bangladesh buffet restaurant sectors
af: Promee, Nishat Shama
Udgivet: (2023)

'Digital advertising' The New Age marketing and my working experience in this sphere
af: Hasnat, Sabit
Udgivet: (2019)

Digital brand communication transformation in the stock brokerage industry
af: Baroi, Rojer Nicothem
Udgivet: (2023)

Brand awareness and business development through digital marketing
af: Hossain, Md Amir
Udgivet: (2018)

The trend of wearing contact lenses now-a-days Coolense: A famous contact lenses brand
af: Abanty, Rifat Tashfiha
Udgivet: (2017)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
af: Sheba, Nujhat
Udgivet: (2018)

Understanding customer behavioral change in X- integrated marketing agency
af: Soton, Sani Islam
Udgivet: (2022)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
af: Nion, Sajid Hasan
Udgivet: (2019)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
af: Nidhi, Syeda Nusrat Taznin
Udgivet: (2022)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
af: Khan, Nusrat Jahan
Udgivet: (2023)

Opportunities and challenges of digital marketing in Bangladesh
af: Chowdhury, Md. Abu Bakar
Udgivet: (2016)

Learning the cosmoses of digital media at The Tech Academy
af: Hossain, Mehjabin
Udgivet: (2024)

Customer service & its dimensions at X solutions LTD. through WhatsApp
af: Zaman, Tasnim
Udgivet: (2022)

Benefits of digital marketing and client satisfaction of Trivooz
af: Wasia, Saraf
Udgivet: (2017)

Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
af: Roy, Aboni
Udgivet: (2022)

Impact of digital marketing on Nagad’s success
af: Jerin, Nowshin
Udgivet: (2023)

Developing content strategy of Airtel across digital platforms
af: Jahan, Mashrufa
Udgivet: (2024)

The impact of digital marketing in building customer relationship and brand promotion
af: Khan, Sanzeeda Islam
Udgivet: (2020)

Customer engagement process of X integrated marketing agency
af: Islam, Md. Mariful
Udgivet: (2024)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
af: Chowdhury, Sunzid
Udgivet: (2024)

Importance of social media for Radiance Power Ltd.
af: Sakib, MD. Nazmus
Udgivet: (2019)

Dependence on social media in the Bangladesh market industry
af: Monira, Sayeda Sirajum
Udgivet: (2023)