Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Manylion Llyfryddiaeth
Prif Awdur:	Neha, Tafriha Kamrul
Awduron Eraill:	Akter, Tania
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	Brac University 2024
Pynciau:	Multinational company Digital media Social media marketing Digital marketing Branding (Marketing). Digital media > Marketing. Consumer awareness.
Mynediad Ar-lein:	http://hdl.handle.net/10361/24252

Eitemau Tebyg

Impact of digital marketing on brand awareness
gan: Haq, Navid Alvi
Cyhoeddwyd: (2024)

The effect of advertising awareness on brand equity in social media
gan: Jabin, Siddiqua Mahe
Cyhoeddwyd: (2022)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
gan: Rahman, Md. Zubair
Cyhoeddwyd: (2021)

Impact of digital marketing on brand awareness
gan: Mahmud, Frahim
Cyhoeddwyd: (2017)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
gan: Ayon, Sadman Sakib
Cyhoeddwyd: (2024)

The digital transformation of Bangladesh's marketing industry
gan: Bruhi, Chowdhury A. K.
Cyhoeddwyd: (2017)

Communication via Digital Marketing
gan: Kabir, Mahmud
Cyhoeddwyd: (2018)

The future of digital marketing In Bangladesh
gan: Firoz, Nafisa
Cyhoeddwyd: (2024)

Report on internship at Webable Digital
gan: Gomes, Christina Isabela
Cyhoeddwyd: (2020)

Effectiveness of digital marketing through social media campaign
gan: Chowdhury, Mumtarin Ashab
Cyhoeddwyd: (2018)

Digital marketing communication in restaurants of Bangladesh : an in depth study on RainCloud Digital
gan: Ratul, Kazi Ashiqur Rahman
Cyhoeddwyd: (2018)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
gan: Khondokar, Golam Ishtiaq
Cyhoeddwyd: (2017)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
gan: Priyanka, Afsary Adiba
Cyhoeddwyd: (2016)

Customer engagement through social media
gan: Ayaz, Mohammed
Cyhoeddwyd: (2024)

Digital content analysis fantasy kingdom –case study in Ogilvy
gan: Urmi, Nurjahan Akter
Cyhoeddwyd: (2017)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
gan: Afrin, Sajia
Cyhoeddwyd: (2024)

Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
gan: Sakib, Shah Mohd Sadnan
Cyhoeddwyd: (2018)

Digital marketing trends in Bangladesh: a measure of sheba.xyz’s efficiency on executing these trends
gan: Khan, Ashiqul Haque
Cyhoeddwyd: (2020)

Social media dependence in Bangladesh buffet restaurant sectors
gan: Promee, Nishat Shama
Cyhoeddwyd: (2023)

'Digital advertising' The New Age marketing and my working experience in this sphere
gan: Hasnat, Sabit
Cyhoeddwyd: (2019)

Digital brand communication transformation in the stock brokerage industry
gan: Baroi, Rojer Nicothem
Cyhoeddwyd: (2023)

Brand awareness and business development through digital marketing
gan: Hossain, Md Amir
Cyhoeddwyd: (2018)

The trend of wearing contact lenses now-a-days Coolense: A famous contact lenses brand
gan: Abanty, Rifat Tashfiha
Cyhoeddwyd: (2017)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
gan: Sheba, Nujhat
Cyhoeddwyd: (2018)

Understanding customer behavioral change in X- integrated marketing agency
gan: Soton, Sani Islam
Cyhoeddwyd: (2022)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
gan: Nion, Sajid Hasan
Cyhoeddwyd: (2019)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
gan: Nidhi, Syeda Nusrat Taznin
Cyhoeddwyd: (2022)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
gan: Khan, Nusrat Jahan
Cyhoeddwyd: (2023)

Opportunities and challenges of digital marketing in Bangladesh
gan: Chowdhury, Md. Abu Bakar
Cyhoeddwyd: (2016)

Learning the cosmoses of digital media at The Tech Academy
gan: Hossain, Mehjabin
Cyhoeddwyd: (2024)

Customer service & its dimensions at X solutions LTD. through WhatsApp
gan: Zaman, Tasnim
Cyhoeddwyd: (2022)

Benefits of digital marketing and client satisfaction of Trivooz
gan: Wasia, Saraf
Cyhoeddwyd: (2017)

Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
gan: Roy, Aboni
Cyhoeddwyd: (2022)

Impact of digital marketing on Nagad’s success
gan: Jerin, Nowshin
Cyhoeddwyd: (2023)

Developing content strategy of Airtel across digital platforms
gan: Jahan, Mashrufa
Cyhoeddwyd: (2024)

The impact of digital marketing in building customer relationship and brand promotion
gan: Khan, Sanzeeda Islam
Cyhoeddwyd: (2020)

Customer engagement process of X integrated marketing agency
gan: Islam, Md. Mariful
Cyhoeddwyd: (2024)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
gan: Chowdhury, Sunzid
Cyhoeddwyd: (2024)

Importance of social media for Radiance Power Ltd.
gan: Sakib, MD. Nazmus
Cyhoeddwyd: (2019)

Dependence on social media in the Bangladesh market industry
gan: Monira, Sayeda Sirajum
Cyhoeddwyd: (2023)