Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Formaat: | Internship report |
| Taal: | English |
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Brac University
2024
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| Online toegang: | http://hdl.handle.net/10361/24252 |
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10361-24252 |
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10361-242522024-09-30T21:01:39Z Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy Neha, Tafriha Kamrul Akter, Tania Brac Business School, Brac University Multinational company Digital media Social media marketing Digital marketing Branding (Marketing). Digital media--Marketing. Consumer awareness. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 64-65). The report focuses on the utilization of digital media for brands to increase brand awareness and engagement. It also focuses on conducting a comprehensive analysis on the effectiveness of digital media. The whole report was written in three chapters. The first chapter talks about my internship experience. The second chapter demonstrates an analysis of the company profile of Marico Bangladesh Limited. For a deeper understanding of the company, this chapter has analyzed the company through SWOT, and also an industry analysis Porter Five Forces is also provided. The last chapter highlights the research that was conducted to understand how Marico Bangladesh Limited is leveraging their digital media for brand awareness and engagement. The analysis was completed through literature review and survey. The survey response gives an overall picture of how Marico Bangladesh Limited is performing digitally. Furthermore, the report also provides actionable recommendations that the company can implement to make the most efficient use of their digital media. Tafriha Kamrul Neha B. Business Administration 2024-09-30T10:31:18Z 2024-09-30T10:31:18Z ©2023 2023-11 Internship report ID 19104106 http://hdl.handle.net/10361/24252 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 71 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Multinational company Digital media Social media marketing Digital marketing Branding (Marketing). Digital media--Marketing. Consumer awareness. |
| spellingShingle |
Multinational company Digital media Social media marketing Digital marketing Branding (Marketing). Digital media--Marketing. Consumer awareness. Neha, Tafriha Kamrul Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Akter, Tania |
| author_facet |
Akter, Tania Neha, Tafriha Kamrul |
| format |
Internship report |
| author |
Neha, Tafriha Kamrul |
| author_sort |
Neha, Tafriha Kamrul |
| title |
Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy |
| title_short |
Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy |
| title_full |
Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy |
| title_fullStr |
Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy |
| title_full_unstemmed |
Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy |
| title_sort |
leveraging digital media for brand awareness and engagement: a case study of marico's digital marketing strategy |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24252 |
| work_keys_str_mv |
AT nehatafrihakamrul leveragingdigitalmediaforbrandawarenessandengagementacasestudyofmaricosdigitalmarketingstrategy |
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