Satisfaction of GP employees in GPHouse regarding transport services provided by Grameenphone
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2012.
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BRAC University
2013
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| Online adgang: | http://hdl.handle.net/10361/2424 |
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10361-24242019-09-29T05:29:42Z Satisfaction of GP employees in GPHouse regarding transport services provided by Grameenphone Plabon, Minhaz Ali Khan Alam, Muhammad Intisar BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2012. Cataloged from PDF version of Internship report. Includes bibliographical references (page 38). Grameenphone Ltd (hereinafter referred as to GP) is the leading mobile phone company in Bangladesh with the largest number of customers to serve with. Starting its operations on March 26, 1997, the Independence Day of Bangladesh, GP has come a long way. The company has a customer base of 37.7 million (as of April 2012) and the number is further growing. With more than 81% growth, the market share remained over 43%, even though the overall competitive environment had considerably intensified. The report is primarily prepared to determine the satisfaction level of GP Employees on Transport Services. The report is prepared in the light of Service Marketing as my particular job function depicts the service industry. Customer Satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer Satisfaction is defined as “the number of customers or percentage of total customers, whose reported experience within a firm, its products, or its services (ratings) exceeds specified satisfaction goals”. To determine satisfaction level of employees in this report is discussed the Customer (Employee) Satisfaction Tools and Strategies in a detailed manner. The employee requirement base is analyzed; all relevant points are included in the questionnaire survey. Employee feedback is taken and statistical implications made. I have done a research here to determine the employee satisfaction of Grameenphone. For that I had run the survey on 200 employees as a sample representing 2000 employees in GPHouse and then analyzed the data. The findings from the statistical data have been analyzed and documented and with use of these data, the employee satisfaction level has been shown. Some recommendations have been suggested to Grameenphone from my part after conducting all the analysis regarding my topic. The recommendations are hoped to be of help to Grameenphone to achieve service excellence and further develop the service quality. Minhaz Ali Khan Plabon B. Business Administration 2013-05-15T04:42:27Z 2013-05-15T04:42:27Z 2012 2012-09-20 Internship report ID 08104003 http://hdl.handle.net/10361/2424 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 58 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Plabon, Minhaz Ali Khan Satisfaction of GP employees in GPHouse regarding transport services provided by Grameenphone |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2012. |
| author2 |
Alam, Muhammad Intisar |
| author_facet |
Alam, Muhammad Intisar Plabon, Minhaz Ali Khan |
| format |
Internship report |
| author |
Plabon, Minhaz Ali Khan |
| author_sort |
Plabon, Minhaz Ali Khan |
| title |
Satisfaction of GP employees in GPHouse regarding transport services provided by Grameenphone |
| title_short |
Satisfaction of GP employees in GPHouse regarding transport services provided by Grameenphone |
| title_full |
Satisfaction of GP employees in GPHouse regarding transport services provided by Grameenphone |
| title_fullStr |
Satisfaction of GP employees in GPHouse regarding transport services provided by Grameenphone |
| title_full_unstemmed |
Satisfaction of GP employees in GPHouse regarding transport services provided by Grameenphone |
| title_sort |
satisfaction of gp employees in gphouse regarding transport services provided by grameenphone |
| publisher |
BRAC University |
| publishDate |
2013 |
| url |
http://hdl.handle.net/10361/2424 |
| work_keys_str_mv |
AT plabonminhazalikhan satisfactionofgpemployeesingphouseregardingtransportservicesprovidedbygrameenphone |
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1814308098359164928 |