A case study on Lion Cinemas
This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2023.
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| פורמט: | Internship report |
| שפה: | English |
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Brac University
2024
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| גישה מקוונת: | http://hdl.handle.net/10361/24196 |
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10361-241962024-09-26T21:03:57Z A case study on Lion Cinemas Tasnim, Zarin Hossain, Saif Brac Business School, Brac University Business model Cinema hall Customer Profit Target and positioning theory Film industry--Bangladesh. Theater management. Cinemas. This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (pages 14-15). Mirza Abdul Khaled, Director of Lion Cinemas Pvt Ltd., is in a situation where he wants to grow his new business to more widespread. At present, the cinema hall is running but he wants to increase the number of customers. Lion Cinemas exhibits three types of movies which are Bengali, Hindi and English. Normally, the customers are less interested in local Movies rather than foreign movies. So, the main challenge of Lion Cinemas is to increase the number of spectators in the Local Cinema. This may lead to high profits in the business of Lion Cinemas if a high number of customers can be attracted to Local movies. It started its journey in 1930, it was closed due to some losses in 2002, later it was reopened in 2022. Though Lion Cinemas was not reestablished a long time ago, Mirza Abdul Khaled confronted that his activities were little delayed due to COVID-19 pandemic which began in 2019. Mirza Abdul Khaled should make important decisions for Lion Cinemas to find a sustainable and successful model for his business. Although the case details are very specific to the context of a developing country like Bangladesh, the general principals which are involved into this case can be applied to any kind of Cinema Hall in Bangladesh. It is not applicable through the whole worldwide Cinema Hall. Zarin Tasnim M. Business Administration 2024-09-26T05:34:15Z 2024-09-26T05:34:15Z ©2023 2024-01 Internship report ID 21164107 http://hdl.handle.net/10361/24196 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 25 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business model Cinema hall Customer Profit Target and positioning theory Film industry--Bangladesh. Theater management. Cinemas. |
| spellingShingle |
Business model Cinema hall Customer Profit Target and positioning theory Film industry--Bangladesh. Theater management. Cinemas. Tasnim, Zarin A case study on Lion Cinemas |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2023. |
| author2 |
Hossain, Saif |
| author_facet |
Hossain, Saif Tasnim, Zarin |
| format |
Internship report |
| author |
Tasnim, Zarin |
| author_sort |
Tasnim, Zarin |
| title |
A case study on Lion Cinemas |
| title_short |
A case study on Lion Cinemas |
| title_full |
A case study on Lion Cinemas |
| title_fullStr |
A case study on Lion Cinemas |
| title_full_unstemmed |
A case study on Lion Cinemas |
| title_sort |
case study on lion cinemas |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24196 |
| work_keys_str_mv |
AT tasnimzarin acasestudyonlioncinemas AT tasnimzarin casestudyonlioncinemas |
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1814308578984460288 |