The effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at Wonderif Studio
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
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| Idioma: | English |
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Brac University
2024
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| Acesso em linha: | http://hdl.handle.net/10361/24184 |
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10361-24184 |
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10361-241842024-09-25T21:05:12Z The effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at Wonderif Studio Hassan, Abidur Rafi Choudhury, Ahmed Abir Brac Business School, Brac University Strategic partnership Design and development Employer Wonderif Studio Employer branding--Social media. Recruitment--Social media. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (pages 50-51). This is an internship report prepared by an intern in the business development of Wonderif Studio Pvt. Ltd. whose responsibilities included assisting in client servicing, lead generation, lead nurturing, and the formation of strategic partnerships. Wonderif is a brand design studio based in Dhaka, Bangladesh which primarily offers brand identity designing, print designing, UX/UI designing, and website design and development. This report showcases the results of the research done on the topic of effectiveness of employer branding on social media platforms and how it could help Wonderif Studio. Both qualitative and quantitative methods were implemented to help identify possible avenues for growing awareness of Wonderif as an ideal employer. While the study was done on a small scale, it can be a precursor to guiding the first steps of growing the employer brand of a newly established company. Abidur Rafi Hassan B. Business Administration 2024-09-25T04:33:02Z 2024-09-25T04:33:02Z ©2024 2024-04 Internship report ID 20104050 http://hdl.handle.net/10361/24184 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 53 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Strategic partnership Design and development Employer Wonderif Studio Employer branding--Social media. Recruitment--Social media. |
| spellingShingle |
Strategic partnership Design and development Employer Wonderif Studio Employer branding--Social media. Recruitment--Social media. Hassan, Abidur Rafi The effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at Wonderif Studio |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. |
| author2 |
Choudhury, Ahmed Abir |
| author_facet |
Choudhury, Ahmed Abir Hassan, Abidur Rafi |
| format |
Internship report |
| author |
Hassan, Abidur Rafi |
| author_sort |
Hassan, Abidur Rafi |
| title |
The effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at Wonderif Studio |
| title_short |
The effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at Wonderif Studio |
| title_full |
The effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at Wonderif Studio |
| title_fullStr |
The effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at Wonderif Studio |
| title_full_unstemmed |
The effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at Wonderif Studio |
| title_sort |
effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at wonderif studio |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24184 |
| work_keys_str_mv |
AT hassanabidurrafi theeffectivenessofemployerbrandingonsocialmediaplatformsoftodayavenuesforenhancingrecruitmentatwonderifstudio AT hassanabidurrafi effectivenessofemployerbrandingonsocialmediaplatformsoftodayavenuesforenhancingrecruitmentatwonderifstudio |
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