An analysis on the impact of employee branding activities: a perspectives from Unilever Bangladesh Limited

An analysis on the impact of employee branding activities: a perspectives from Unilever Bangladesh Limited

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Sarwar, Ohin
Rannpháirtithe:	Akter, Tania
Formáid:	Internship report
Teanga:	English
Foilsithe / Cruthaithe:	Brac University 2024
Ábhair:	Return ratios Branding activities Research Unilever Bangladesh Ltd. Branding (Marketing). Employee satisfaction.
Rochtain ar líne:	http://hdl.handle.net/10361/24167

Míreanna comhchosúla

Employee branding and employee engagement at Daraz Bangladesh Ltd
de réir: Islam Mahim, Nurun Nahar
Foilsithe / Cruthaithe: (2023)

Impact of media in growing brand
de réir: Tabinda, Faraiba Farnan
Foilsithe / Cruthaithe: (2016)

An effective approach to launching a brand in Bangladesh
de réir: Quader, Fahim
Foilsithe / Cruthaithe: (2020)

Brand activation in below the line marketing
de réir: Sutirtha, Shafiqul Islam
Foilsithe / Cruthaithe: (2013)

The procedure of launching brand new homecare products in the country
de réir: Sikder, Shihab Al Mahmud
Foilsithe / Cruthaithe: (2019)

The RACI Matrix and its implications: a case of Unilever
de réir: Ahmed, Muhtasim Rafid
Foilsithe / Cruthaithe: (2019)

Employee branding and its relationship with employee retention and employee recognition at Robi Axiata Limited
de réir: Rahman, Imran
Foilsithe / Cruthaithe: (2020)

Raising awareness on necessity of consuming milk daily through branding activations
de réir: Akhter, Saif
Foilsithe / Cruthaithe: (2024)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
de réir: Mantua, Nayefa Sultana
Foilsithe / Cruthaithe: (2024)

Consumer’s brand switching tendency inside telecommunication industry
de réir: Adila, Fariha Noor
Foilsithe / Cruthaithe: (2024)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
de réir: Neehal, Saber Hossain
Foilsithe / Cruthaithe: (2024)

Employee job satisfaction level of International Brands Limited and Aquamarine Distributions Limited
de réir: Lisa, Aysha Khatun
Foilsithe / Cruthaithe: (2017)

Impact of digital marketing on brand awareness
de réir: Mahmud, Frahim
Foilsithe / Cruthaithe: (2017)

Brand awareness and brand perception of ‘Mr. Cookie’
de réir: Pranto, Mehbub Hossain
Foilsithe / Cruthaithe: (2019)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
de réir: Saquib, Mohammad Nazmus
Foilsithe / Cruthaithe: (2024)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
de réir: Jahan, Marjana
Foilsithe / Cruthaithe: (2023)

Impact of digital marketing on brand awareness
de réir: Haq, Navid Alvi
Foilsithe / Cruthaithe: (2024)

Corporate branding : concept and cases\
Foilsithe / Cruthaithe: (2005)

Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)
de réir: Tabassum, Faizava Nawshin
Foilsithe / Cruthaithe: (2022)

An overview of the HR of the City Bank Ltd
de réir: Islam, Humaira
Foilsithe / Cruthaithe: (2017)

Employer branding of Robi Axiata Limited
de réir: Fayem, Naimul Hasan
Foilsithe / Cruthaithe: (2014)

An analysis of retail merchandising activities of Unilever Bangladesh Limited
de réir: Shahrukh, Rifat
Foilsithe / Cruthaithe: (2017)

Brands and firebrands : insights from experts /
Foilsithe / Cruthaithe: (2003)

Family businesses that produce counterfeits: what is stopping them from creating their own brand?
de réir: Khan, Tahsan Rahman
Foilsithe / Cruthaithe: (2016)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
de réir: Fahad, Shafayet Ullah
Foilsithe / Cruthaithe: (2024)

Employer branding of Daraz Bangladesh Ltd.
de réir: Chowdhury, Sreejon
Foilsithe / Cruthaithe: (2021)

Re-branding of a corporate brand: A case on Meghna Group of Industries
de réir: Hossain, Md. Mazid
Foilsithe / Cruthaithe: (2021)

Key HR practices & employer branding activities at Syngenta Bangladesh Ltd.
de réir: Promee, Nazifa Tasnim
Foilsithe / Cruthaithe: (2023)

Marketing and Brand Communication of SEBL | DX Group
de réir: Bin Azad, Kazi Zonaid
Foilsithe / Cruthaithe: (2023)

Branding across borders : a guide to global brand marketing /
de réir: Gregory, James R.
Foilsithe / Cruthaithe: (2002)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
de réir: Bhuiyan, Rafiur Rahman
Foilsithe / Cruthaithe: (2019)

Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
de réir: Ridoy, Reazul Islam
Foilsithe / Cruthaithe: (2017)

Branding practices conducted by Youngbangla
de réir: Gomes, Randy Godfrey
Foilsithe / Cruthaithe: (2017)

The brand image analysis in customer satisfaction of MyBL app
de réir: Redwan, Nusrat
Foilsithe / Cruthaithe: (2024)

Impact of digital marketing on Nagad’s success
de réir: Jerin, Nowshin
Foilsithe / Cruthaithe: (2023)

The relation between brand awareness and repeat purchase
de réir: Zaman, Anis Uz
Foilsithe / Cruthaithe: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
de réir: Ashraf, Zayed
Foilsithe / Cruthaithe: (2024)

The impact of digital marketing in building customer relationship and brand promotion
de réir: Khan, Sanzeeda Islam
Foilsithe / Cruthaithe: (2020)

Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
de réir: Chowdhury, Ahnaf Monzoor
Foilsithe / Cruthaithe: (2024)

Customer experience and satisfaction with Suzuki motorbikes in comparison to premium Indian and Chinese Motorcycle brands.
de réir: Ahmed, Iftekhar
Foilsithe / Cruthaithe: (2019)