Strategic sales & marketing tactics of aamarPay
This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024.
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| Idioma: | English |
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Brac University
2024
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| Acesso em linha: | http://hdl.handle.net/10361/24145 |
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10361-24145 |
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10361-241452024-09-19T21:04:24Z Strategic sales & marketing tactics of aamarPay Fariha, Ramisha Islam, Ekramul Brac Business School, Brac University aamarPay Marketing strategies Sales Digital marketing Customer relationship management Payment gateway Mobile financial services Fintech company E-commerce. Electronic funds transfers. Internet marketing. Customer relations--Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 14). The report demonstrates the strategic sales and marketing tactics of aamarPay, an online payment gateway service provider in Bangladesh. aamarPay drive customer growth by utilizing customer segmentation through in-depth market research and customized marketing campaigns. aamarPay builds online presence and customer engagement with their sales efforts in digital marketing, including social media platforms and Search Engine Optimization (SEO). Moreover, aamarPay aims to seamlessly integrate their digital Fin-Tech service into diverse ecosystems such as forming strategic partnership with banks and Mobile Financial Service (MFS). The company uses a robust Customer Relationship Management (CRM), it is built through a third-party agency known as CommEngine Hub. An effective system which ensures strong customer service and personalized communication. Th dedicated sales team also known as the commercial team focuses on direct sales, empowered by training and performance incentives. An active participation in various promotional events and campaigns elevates the brand awareness and acquire new customers. The report concludes aamarPay's sales and marketing strategies are effective to achieve business goals. However, some recommendation includes enhanced data analytics, expansion of digital outreach, and exploring new market segments could result in further optimization. Ramisha Fariha M. Business Administration 2024-09-19T09:16:21Z 2024-09-19T09:16:21Z ©2024 2024-05 Internship report ID 21164125 http://hdl.handle.net/10361/24145 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 25 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
aamarPay Marketing strategies Sales Digital marketing Customer relationship management Payment gateway Mobile financial services Fintech company E-commerce. Electronic funds transfers. Internet marketing. Customer relations--Management. |
| spellingShingle |
aamarPay Marketing strategies Sales Digital marketing Customer relationship management Payment gateway Mobile financial services Fintech company E-commerce. Electronic funds transfers. Internet marketing. Customer relations--Management. Fariha, Ramisha Strategic sales & marketing tactics of aamarPay |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024. |
| author2 |
Islam, Ekramul |
| author_facet |
Islam, Ekramul Fariha, Ramisha |
| format |
Internship report |
| author |
Fariha, Ramisha |
| author_sort |
Fariha, Ramisha |
| title |
Strategic sales & marketing tactics of aamarPay |
| title_short |
Strategic sales & marketing tactics of aamarPay |
| title_full |
Strategic sales & marketing tactics of aamarPay |
| title_fullStr |
Strategic sales & marketing tactics of aamarPay |
| title_full_unstemmed |
Strategic sales & marketing tactics of aamarPay |
| title_sort |
strategic sales & marketing tactics of aamarpay |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24145 |
| work_keys_str_mv |
AT fariharamisha strategicsalesmarketingtacticsofaamarpay |
| _version_ |
1814309001938075648 |