Exploring the factors affecting the decision of people to purchase magazine in Bangladesh

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024.

Bibliografiske detaljer
Hovedforfatter:	Pantho, Md. Humaun Kabir
Andre forfattere:	Leung, Sau K
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	Magazine consumption Consumer behavior Print media Digital age Consumer behavior. Mass media.
Online adgang:	http://hdl.handle.net/10361/24141

Lignende værker

The world of print media as observed from the magazine desk of Daily Sun
af: Mahbub, Asif
Udgivet: (2019)

A study of the impact of electronic marketing on consumer’s purchasing behavior
af: Nizam, Md. Rashed
Udgivet: (2018)

Daraz and 11.11- How it impacts on consumers purchase behavior
af: Habib, Hafsa
Udgivet: (2024)

The unmanageable consumer /
af: Gabriel, Yiannis, 1952-
Udgivet: (2006)

Effect of digital media on consumer purchasing decision
af: Siddique, Rudmila
Udgivet: (2017)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
af: Karmaker, Samanta, et al.
Udgivet: (2024)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
af: Ullah, G. M. Shafayet, et al.
Udgivet: (2016)

Step to print media: an internship experience in The New Age
af: Nahar, Kamrun
Udgivet: (2018)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
af: Sultana, Jesmin
Udgivet: (2024)

Analysis and determination of consumer behavior on digital marketing
af: Masherafi, Nishat Rahman
Udgivet: (2023)

Consumer behavioral intention on purchasing Omera LPG
af: Khan, Md. Javed
Udgivet: (2019)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
af: Mehzabin, Mubasshira
Udgivet: (2024)

Consumer behavior /
af: Hoyer, Wayne D.
Udgivet: (1999)

Consumer behavior : buying, having, and being /
af: Solomon, Michael R.
Udgivet: (2011)

Understanding the consumer /
af: Szmigin, Isabelle
Udgivet: (2003)

Consumer behavior /
af: Hoyer, Wayne D.
Udgivet: (2009)

Consumer behaviour in a week /
af: Cave, Susan, 1949-
Udgivet: (2001)

Consumer behavior : concepts and applications /
af: Loudon, David L.
Udgivet: (1993)

Practical experience of print media from national desk of New Age
af: Pushpita, Fahima Karim
Udgivet: (2018)

Understanding the consumer /
af: Parameswaran, M G.
Udgivet: (2003)

Consumer behavior : buying, having, and being /
af: Solomon, Michael R.
Udgivet: (2002)

Consumer behavior & marketing strategy /
af: Peter, J. Paul
Udgivet: (2010)

Consumer behavior : building marketing strategy /
af: Hawkins, Del I.
Udgivet: (2004)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
af: Ayon, Sadman Sakib
Udgivet: (2024)

Report on the internship program at Dhaka Tribune
af: Hossain, Tanita
Udgivet: (2020)

An analysis of the trends that influence the buyers to purchase online magazines
af: Hossain, Md. Akib
Udgivet: (2020)

Consumer behavior and managerial decision making /
af: Kardes, Frank R.
Udgivet: (2002)

How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry
af: Akram, Irfan
Udgivet: (2021)

Bounded rationality and industrial organization
af: Spiegler, Ran

Print media theories: journalistic practices at New Age
af: Sakhawat, Sanjida
Udgivet: (2018)

A report on the internship at New Age
af: Monika, Fahmida Ahmed
Udgivet: (2019)

A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC
af: Turna, Kazi Tasmia Mahmud
Udgivet: (2024)

Difference between print media and broadcast media
af: Tabassum, Anika
Udgivet: (2018)

Consumers' behavior towards telecommunication operators’ services in Bangladesh
af: Hasin, Munira
Udgivet: (2021)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
af: Chowdhury, Sunzid
Udgivet: (2024)

Decoding the aspects of print media journalism at Daily Sun
af: Latif, Sajid Ahsan
Udgivet: (2022)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
af: Rahman, Md. Zubair
Udgivet: (2021)

Extensive research of the consumer perspective on Pant/Pull up diapers. a thorough analysis of Square Toiletries Limited
af: Chowdhury, A S M Rafat Rahim
Udgivet: (2022)

Viewing different aspects of journalism at Dhaka Tribune
af: Brinti, Nafis Sultana
Udgivet: (2022)

A report on the internship at New Age
af: Adhora, Shamsun Nahar
Udgivet: (2019)